Do you know how the Event Marketing is changing eventually?

Event marketing is in existence since a very long time. Time to time it has been changed on different parameters. Earlier people were using several public places to organize any event but they didn’t use to play any advertisement to aware people about the particular event program. In the comparison of early days, now people are more techno friendly and internet addicted so they use these things before organizing any such events.

Let’s have a look at the changing trends of Event marketing in several past years:

We cannot deny this fact that there are so many things happening in the field of event marketing in past few years. Most of the changes are made on the basis of technological trends. Other changes are made on the basis of people expectations and past experiences. These days, there are so many latest key trends which are getting attention from the common people. Here are some of the changing trends in Event marketing:-

Focusing more on the live experience

These days, people are more focusing on the live experiences than focusing on the after-effects. Event marketing efforts are sincerely following these trends closely. One can easily experience this change in any advertising campaign of event marketings. Event marketers who have a vision of connecting targeted audiences can easily go with this new trend. Rather than showing up different events it is best to let them experiencing it by being a part of the individual event.

Focusing on more power packed engagement

Now a day, event marketing is no longer only a matter of creating sales pitch opportunities. It’s about connecting with different people to getting brand recognition. People who will once get attached to the particular brand will definitely buy or get connect with the product and this thing may get continued in a healthy way. In past few years, people who are indulged in event marketing are more likely to seek the attention of people by engaging mall activity and other events to build more customers.

Hence, these are the two important changing trends of event marketing these days which is successfully executed by different event marketers.

In next 10 years short-content will be the prime future of Media!

We have been consuming content and news for a very long time. For news, the journey dates back to newspapers, which used the visual senses, followed by radio, which relied on audio. Television, which converged the experience of viewing and hearing, followed.

The next wave of change took place with the emergence of the Internet, which completely disrupted the content ecosystem by enabling access to all forms of content on one platform. And today, we have smartphones that have crossed boundaries of communication and have opened access to all forms of content 24x7.

With 300 million smartphone users, mobile as a multimedia platform has already outnumbered TV and print in terms of reach. And in the next 10 years, we will see the number of phones with multimedia-content capabilities grow tremendously. This will usher in a new era of content creation and distribution, even monetization.

This has already started changing the scenario for conventional media, or content outlets, and we’re increasingly seeing newspapers, TV channels and even radio stations vying for a presence on smartphones. At the same time, a long tail of content creators is taking birth at a phenomenal pace, and it will have significant impact on the ecosystem, including the working style of large and traditional media players.

This changing landscape will also redefine what we mean by news. The explosion of content from across the world, and across media, will rapidly blur the line between what constitutes news and what does not. And one of the most notable changes, will be the different formats that will evolve for the distribution and consumption of content and news.

We all know that the attention span of people is decreasing continuously. So, the dynamics of content consumption too are going to change. Short-form content, easily consumable within a few seconds, will probably emerge as the biggest driver of consumption of content on mobile, something that never happened in the world of newspapers, radio or TV.

We can already see ample evidence of this in the mobile world. Starting from short 1- or 2-minute videos to 140-character tweets to memes to GIFs to 60-word news, short-form content has already started evolving, even dominating, the content space. What we have seen is just the beginning of a vibrant short-form content ecosystem that is expected to redefine the media and content industry.

One cannot predict the future, but it is certain that short-form content that is visual, easily consumable and shareable will rule the roost.

3 Media Trends That Are Changing the Way We Consume Video Content

As a prominent & one of the leading media institution of the country it’s essential for IAAN to keep up with the trends that are constantly evolving within Media industry. While innovations and equipment upgrades are always around the corner, keeping up with the rapid growth of technology has actually been the easy part. What IAAN has found more interesting is keeping up with how people consume video content. Recent trends have led to an explosion in video marketing, mobile advertising and social media. This increased consumption of video content has become part of the media world.

Here are three of the biggest trends that we’ve seen recently that are shifting the way we watch content, and in turn, shaping the video production industry.

Streaming Television Services

One trend that has indirectly affected the industry is how we view entertainment. Live TV & Online streaming services such as Netflix, Apple TV, Hotstar, Jio TV, Airtel TV, Amazon Prime TV etc have changed the way we watch television. By charging a monthly fee, these services are able to offer commercial-free content to their subscribers. Also becoming a household staple are DVRs, which give viewers the power to fast-forward through commercials. More than ever, viewers are watching TV whenever and however they want.

The trend towards commercial-free TV viewing has forced advertisers and marketers to look for other ways to reach viewers they are not reaching from television ads. Here’s where the video industry is affected: Clients are coming to up with the need for video content that can be viewed online and reach the people that are not watching traditional television anymore. Businesses are finding the value in producing online videos for marketing purposes, which in turn has shaped the industry in a great way.

This trend has affected both parties positively by giving way to some great content and new types of content. Producing commercials for broadcast has certain restrictions that producing videos for the web avoids. Web videos can be as long or short as you wish, leaving you with as much time as you need to tell your brand’s story. Also, with TV you are pressured to create a video that is an advertisement. With online content, it encourage the clients to focus less on making sales and more on building their brand and bringing awareness to who they are and what they do. With the absence of storytelling restrictions, it able   to pitch unique and creative concepts, resulting in better brand content.

Mobile Devices

In addition to creating branded content for the web, companies are turning to another form of video advertising to adapt to the way consumers view content. As of 2017, users spend more time engaged with mobile screens than with desktops. Mobile video advertising is growing faster than other forms of digital advertising, and businesses are recognizing the value of targeting mobile users.

This trend has even led to the creation of an entirely new style of shot: Vertical video. With video being viewed so prevalently on mobile devices, advertisers are adapting by creating videos with a vertical perspective to complement the way we hold our smartphones and tablets. More and more brands are producing advertisements with a vertical perspective to cater specifically to mobile users.

Social Media

Not only are people watching video on their smartphones, but they are also making it themselves. Social media apps such as Snapchat, Vine and Facebook’s live video option have given amateurs a simple, inexpensive method to create and share video. Brands are also taking advantage of the popularity of social media.

These days, video seems to be everywhere. But trends such as smartphones, social media and streaming services have all contributed to changes in how we view content, which in turn has influenced the video production industry.

How Media today is effecting the social scenarios, changing its traditional aspects!

The media today has become a two way mode of communication. Gone are the days when a newsreader would merely read out from the teleprompter, give the main headlines and leave! Today, trends like Citizen Journalism have entered the public sphere.

THE MEDIA has over the years undergone a series of changes. From just informing and spreading awareness, the media has adopted various tools and techniques that have contributed towards bringing a positive change in society. From sting operations to phone tapping, investigative journalism is perhaps the first step taken by the media in the direction of breaking free from old and traditional journalistic values.

The Nira Radia controversy was one of the biggest scams that shook the media world. The tapes were made open for public view for the first time by a leading magazine. The tapes revealed some shocking instances of the media world. Involving some of the biggest names in the media and corporate world, Radia was accused of lobbying with big industrialists.

Another milestone achieved by the media was the revelation of the Commonwealth Games scam. In a shocking revelation by an English daily, it was revealed that the CWG budgetsheet stated that major instruments were bought after paying hefty amounts to international companies but in reality those machines were bought from a small firm in Ghaziabad.

The media has also played a significant role in speedy trials of numerous cases, one of them being the Jessica Lal murder case. Inspite of the influence of major power holders and big politicians, the case was transferred to fast track court and the murderers of Jessica were put behind the bars, all as a result of a major uprising and mass awareness generated by the media itself.

The Aarushi murder case is a recent example, highlighting the role of media. The case got the whole nation glued to their TV screens, watching in anticipation all the drama unfold. Since the beginning of the case the media has kept a strict vigil on the proceedings of the case. From registering the case to the court’s judgement and the filing of the closure report the media got every bit of news related to the case. Constant follow ups and discussion with a panel of crime experts have been some of the efforts made by the media to nail the accused.

Today, trends like Citizen Journalism have entered the public sphere. It gives the public and the masses the opportunity to publicise their views, opinions, thoughts and beliefs. It has made news broadcasting interactive and participative. Various news channels have started chat shows, debates and discussions that give the common man an insight into the working of media channels and also give them a chance to explore their abilities and powers.

While there have been many positive aspects of the media and its working practices, it has certain negatives too. Sensationalism and exaggeration have become a part and parcel of news broadcast. Various issues that have very little or rather, no importance are classified as breaking news and shown at prime time slot. Be it the Shahrukh- Salman fiasco, or Deepika-Ranbir romance or Kareena’s size zero phenomena, the media can’t get enough of Bollywood celebrities.

Astrology is another issue the media is ‘obsessed’ with. Today, almost every news channel has its own gurujis and mahatamas who give their suggestions on every topic and issue ranging from bad hair days to tackling of one’s regular day-to-day expenses. Raashi phal and upcoming eclipses are another topic of conversation. These discussions are accompanied by ear-deafening music and dramatic visuals that add to the drama and excitement of the show. Needless to say, people actually believe such information without using their own sense of judgement and religiously follow such shows.

Such attempts by the media raise questions on media’s credibility and bring down its hard earned reputation. One begins to doubt the authenticity of the particular media organisation, pointing a finger towards the journalist’s creativity.

News channels today function on the same lines. What is news on one channel is quickly copied and followed up by another rival channel in order to grasp greater target rating points (TRPs). Therefore, there needs to be a string of self regulated institutions that review and watch over the content before being published from time to time. Also a different time slot should be awarded to soft news, keeping the prime time slot vacant for important news items like politics, current affairs and international issues. Also various programmes should be started focusing on scientific and technological developments across the world.

Whatever goes but its definite that Media today has started effecting the social scenarios alot, changing its traditional aspects! Its interesting to watch its future in coming days changing more trends of it, we will keep updating. Stay tuned!

Do you know which the top 5 film cities of India are?

Over the past decades, India has seen a rise in the creative talent, which is most utilised in films. Though Bollywood is what makes Indian film industry popular to the world, the other regional film industries too have kept their standards high. Film shooting is one of the major areas of film production. The shooting locations are carefully chosen to match the requirements of the project and the budget. When some of the replicas are created for high budget films, many of them still depend on film cities that offer varieties of readily available shooting sets. India has a number of film cities that are worth visiting. IAAN Blog has listed the top film cities in India for you!

1. Ramoji Film City, Hyderabad

Ramoji Film City in Hyderabad is world's largest integrated film city. The spellbinding film studio complex is a place where films are shot extensively through the year. Millions of tourists and travellers visit this vast space to enjoy the marvellous sights of the film city. Some of the major attractions here include lush green gardens, world-class movie sets and structures like a hospital, police headquarters, model of Taj Mahal, a dummy airport, etc. It is nothing less than a visual treat. You may need two days to fully experience the whole film city, though one day tours are also not rare here.

2. Mumbai Film City, Mumbai

The Mumbai Film City or Dadasaheb Phalke Chitranagari, is one of the most visited film cities in India. Since it was founded in 1911, it has been wildly utilised for Bollywood and other films as well. The film city is equipped with modern amenities and tools required for filmmaking. The manmade structures include fake mountains, fountains, lakes, cities, villages among the rest that can be hardly differentiated from the real ones. A day tour around the film city is worth it.

3. Innovative Film City, Bengaluru

Located on the outskirts of the city of Bengaluru, Innovate Film City is a tourist attraction that is worth a visit. The various segments inside the film city include Cartoon City, Aqua Kingdom, Dino Park, Mini Golf, Petting Zoo, Haunted Mansion, Innovative Talkies and Mirror Maze. This film city has a number of museums like Fossil Museum, Wax Museum, Tribal Museum and Oddities Museum. Visitors can try various adventure activities like bungee jumping, archery, bull riding and net cricket.

4. Noida Film City, Noida

Located in Noida close to Delhi, the Noida Film City is one of the major attractions of the city. Spread across 100 acres of land, this film city has been a venue for many Bollywood films, TV serials, ad films and other shows aired on various TV channels.

5. MGR Film City, Chennai

Built in 1994, MGR film city is visited by filmmmakers are tourists alike. This film city has various sets that can be used for films. Replicas of cities and villages, church, lake, temple, mosque, post office, etc. are attractions of the film city.

7 Industry-Changing Trends in Social Media Marketing in 2018

It’s been well publicized how social media platforms are constantly evolving. In turn, social media marketing has been subject to major changes throughout the past year. As we look ahead to how to promote on social media, these social media marketing trends are set to re-define how we do business in 2018.

1. The growing platform of Pinterest

Pinterest is somewhat underdeveloped when it comes to social media marketing. As Pinterest continues to make itself more advertiser-friendly, expect better keyword search to take hold this year. The platform has already committed to delivering better ad targeting. The rise of Pinterest’s video feature is also expected to continue to gain acceptance among users.

2. Choosing YouTube for Lead Generation

Ad costs are rising across the board. In an effort to generate leads for free, YouTube may be your best bet. Though largely untapped, YouTube provides the opportunity to reach consumers with attractive, informative videos that provide real-time value. Think of all the times we type in something to search on YouTube, whether it be instructional videos, news reports, music, video games, or whatever the case. YouTube is a hotbed of qualified leads that are there for the picking.

3. LinkedIn Ads continue to gain traction

LinkedIn upped their game in 2017 and turned into one of the most exciting social media platforms going. The increasing sharing of videos, developments and updates in their messaging feature, and the growing monthly user base make LinkedIn the platform to watch in 2018. Furthermore, LinkedIn even has plans to roll out video ads in the upcoming year.

4.  Facebook Watch becoming a go-to Video Platform

Facebook Watch was rolled out in 2017 as a form of ‘Facebook TV’, for select pages. As Facebook Watch expands to all users, it will be interesting to see how video creators make use of this new opportunity. For any video creator out there, this is definitely something to look into.

5. Ad Costs are rising and will continue to Rise for the Foreseeable Future

Ad costs are not going down anytime soon so if you’re thinking about putting money here, now’s the time. Those that invest today can gain themselves a competitive advantage that they can sustain potentially for years down the line, as ad space continues to increase in value.

In the same way that organic reach used to be high and social media algorithms favored organic audience building, the landscape is changing. At some point, ad costs may be so high that some businesses won’t be able to afford it.

6. Pay attention to your Facebook Reviews

Reviews are highly effective traffic builders and on critical platforms such as Facebook, they are unmistakably valuable. By having users like, share, subscribe, and review on Facebook, a brand elevates not only themselves but their posts as well. Do your best to address any negative reviews and to highly positive reviews. In the same way you manage your business finances, ensure that you are looking after Facebook Reviews just as carefully.

7. Why Snapchat may move outside of Mobile

Snapchat has slowly fallen behind as platforms such as Instagram have begun to supersede it in popularity. As the platform looks to expand and attract advertisers, Snapchat may have to move outside of its mobile app.

Nevertheless, in 2018, expect something significant to happen with Snapchat, be it live video integration or the roll-out of another in-app feature. The one thing that is certain is that if it doesn’t do something soon, Snapchat may miss out on the next generation of social media users coming down the pike.

VOICE SEARCH OPTIMISATION: THE FUTURE OF THE SEO INDUSTRY

Around 15 years ago, Google launched the first voice search engine. Since its inception, the scope of voice search and development made by it has witnessed a commendable progress. The way people use the voice command application has also changed over the years. Initially, several users used it to find directions from one place to another or follow a step by step process to carry out certain tasks. However, today, the applications of voice search have increased as one uses it to find restaurants, movie theatres, call people, text people and several other applications. At present, voice search has gradually started to gain significant importance and its adoption has also witnessed a growth for different purposes. The influence it has made on B2B decision makers is also worth pondering over.

Before one analyzes the pros and cons of voice search in SEO, it is essential to understand who use it and why they use the same. In the current scenario, around 55% teens and 41% adults use voice search on a daily basis. The growing adoption of voice search can be largely credited to advancements in technology. The error rate in 2015 for voice commands was around 20% which has significantly reduced to 8% today. The remarkable success in enhancing the voice search technology by reducing the error rate has paved a path towards a bright future for it.

Progress in technology drives voice search optimization

The current era is predominantly digital. Digital marketing has slowly but steadily grown as an industry and it is safe to say it is one of the fastest growing industries today. It is important to assess that there is a huge difference between how people type and how they speak especially for search queries. Voice search is capable of spelling correction, interpreting what has been previously said, context based on location, app-based context and context about you.

B2B voice search and optimization

According to different studies carried out in this domain, around 50 percent of all the searches will be conducted by voice. In 2016, Google confirmed that approximately 20 percent of its mobile queries were voice searches. In order to cater to the demand in the future, all the digital marketing aspirants should start focusing on optimizing voice queries. Currently, there are three crucial techniques to optimize website content for voice search:

1. Mobile-centric approach: As the majority of voice searches are likely to be carried out on a mobile device, mobile optimization is extremely essential. Improvements in page load speeds, elimination of extra interstitials and drop down menus are a few ways to enhance the overall mobile user experience

2. Long-tail keywords : Voice search queries are predominantly longer than text queries and the use of conventional language is high. Hence, it is crucial to identify relevant long-tail keywords and target the same in site content to meet the conventional language queries.

3. Featured snippets : Featured snippets could play an important role to boost brand recognition if it is populated for a query as Google declares one company an expert. For voice search, “position zero” is set to be the new page one.

Changes in search queries in the SEO industry

Majority of the current world population is not accustomed to seeing technological devices responding to voice commands and hence there is a certain level of stigma. However, the younger generation has embraced the technological progress with open arms. The trend of voice search is on the rise worldwide and it would not be a smart move to ignore the same in the SEO industry. How voice search optimization progresses and how the loopholes are addressed will play a pivotal role in the development of voice search in the SEO industry. Thus, today, it is important to chalk out impactful strategies for voice queries as well as text queries. With the constantly evolving technology and efforts to improve voice search, it is safe to say that voice optimization will boost the growth of the same in the future. So if you are one who is looking for an extra ordinary field to move on then this might be one of those. All the best!!!

Ramoji Film City: Mahishmati of the film world.

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Social Media Marketing: Career Wave of the Future!!!

One of the hottest career trends for today's young marketing major is the often-underappreciated yet up-and-coming role of business social media strategist. Today's organizations are recognizing the need to bring a new crop of bright, energetic young social media marketers on board to handle their social media campaigns. Why? Because busy business owners and managers understand that they need to infuse their marketing efforts with fresh, bold, workable ideas.

The sharpest businesspeople instinctively know they need to embrace the fiercely innovative approach that technically savvy digital natives bring to the table. They understand that the boundless enthusiasm, straight-ahead passion, and out-of-the-box thinking they need for designing a creative and successful social media strategy will most likely come from today's perpetually digitally connected social marketing guys. By pumping this "new blood" into their organizations to maximize the effectiveness of their social media campaigns, smart business leaders are telling the world that social media are both the heart and the future of marketing.

According to a survey done by Google, the four top media for direct marketing in 2017 included e-mail, search (SEO/SEM), social media, and direct mail. The survey also covers plans for social media spending and indicates that 57 percent of responding business owners' marketing plans included increased social media spending in 2017. A negligible 3.3 percent planned to decrease social media engagement, while 28.5 percent planned to keep it the same. Essentially, these survey results demonstrate that an overwhelming majority (85.5 percent) of businesses surveyed planned to either maintain or increase their social media budgets in 2017. Another interesting indicator the survey reveals about the popularity of social media for business is the relatively insignificant segment of polled businesses that were not using social media for marketing: just 11.2 percent.

The simple fact is that the role of social media in marketing is expanding. Online networking is grabbing a consistently increasing portion of the average company's budget and gaining ever greater significance in the company's marketing mix. The business leaders who are savvy enough to create a plan that lets talent and training intersect with opportunity will be the ones who come out ahead and so will the social media specialists they hire to implement their plans.

So young minds if you are one of the guys who cant live without social media its the dream job you can ever have. Enter the all-inclusive social aggregator that's poised to ride the "next wave of social," leading the way to unprecedented levels of online engagement and opening wide the doors of opportunity for Internet marketers, social media strategists, and everyday people to engage in a wide variety of profit-generating online activities.

Are you making the same mistakes, that you shouldn’t being a media student!

Social media is a great platform for employees, job seekers and of course media students to post about their accomplishments, portfolios and volunteering activities. However, a slip-up can cost you your career or ruin your chances of getting a job.

Recruiters are increasingly scouring the internet for information about potential employees. According to a Poll survey, 70 percent of employers utilize social media to screen candidates prior to hiring. A questionable social media presence may tip the scales in favor of an equally qualified but most polished candidate. A recruiter's search includes a variety of resources, and many of those resources are targeting social media in order to find both active and passive talent, A social footprint can say a lot about a person in a positive negative way.

So let's come across the common Social media mistakes to avoid. According to the many surveys and reports following indiscretions will give recruiters a negative impression when researching candidates:

·         Political rants. More than half of recruiters see political rants as a red flag.

·         Spelling and grammar errors. Before you post anything online, make sure everything is spelled correctly and you use correct grammar. poor spelling and grammar would negatively affect you.

·         Alcohol consumption. Excessive partying can damage credibility, and recruiters may believe it could negatively affect your performance at work.

·         Showing off wealth and big purchases. No one likes a show-off including recruiters and employers.

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Checking your online presence

If you're actively job searching, It will be better spending some time searching your name to see what activity or internet history is associated with it. Whether that be a profane or controversial statement, or photos that make you appear unprofessional, it's really important to do everything you can to try and log in to old social media accounts and delete the evidence before you start applying for jobs. While some people do an excellent job at keeping their personal and professional online personas separate, most often, job seekers have blended social media profiles so its best to take care about it.

Social media best practices

On the flip side, job candidates and employees can use social media in a way that casts them in a positive, professional light. Here are some ways you can impress recruiters through your online profile.

Ø  Examples of written or design work. Social media is a great place to showcase your work, this would positively influence a job candidate.

Ø  Engagement in volunteering, mentoring or other nonprofits.

Ø  Mutual connections.

So it was all about it. If you aren't sure if something is appropriate for social media, err on the side of caution and don't post it.“Use good judgement," Remember: If you would be ashamed of your mother seeing what you posted, then it probably shouldn't be posted. What lands on the internet, stays on the internet somewhere. Please let us know how this articles helped you to know more things.