Mass Communication and its Characteristics or Features

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, social media, and print. 

The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.

Characteristics or Features of Mass Communication

Mass Communication has all the features of general communication. In addition, it offers some unique characteristics because of its specialty in nature. The characteristics of mass communication are discussed below:

 Large Number of Audience: The foremost feature of mass communication is that it has large number of audience. No other communication gets as many receivers as it gets.

Use of Channel: Mass Communication system uses various types of mass media channels such as-radio, television, newspapers, magazines etc.

No Direct Feedback: Mass Communication does not produce any direct feedback. The reaction of audience cannot be known quickly here.

Use of Technology: Mass Communication system uses modern technology in the process of production and dissemination of the message to be sent.

Wide Area: The area of Mass Communication is wider than any other communication systems. In case of mass communication system, the message is structured, formal and standardized and that’s why it has acceptance all over the world.

Happy Learning!

Anamika Gupta

IAAN

शारीरिक हाव - भाव

यह एक व्यक्ति के विवरण को परिभाषित करता है। यह आसानी से इस पर काम करके आत्म-मूल्यांकन की प्रक्रिया को सही ठहरा सकता है। बॉडी लैंग्वेज कहीं न कहीं अपने आप को बेहतरीन तरीके से पेश करने की एक परिभाषा है जैसा आप कर सकते थे।

यह सुविधाजनक और समझने योग्य होना चाहिए। मुद्राएं, इशारे, बोलने की शैली, आप आवश्यक परिस्थितियों के अनुसार स्थितियों को कैसे संभालते हैं, इसमें शामिल हैं। संचार का तरीका चेहरे के भावों या आंखों के आंदोलनों से अधिक पूरी तरह से दिखाया गया है।

बॉडी लैंग्वेज आपको अपने संदेश या विचारों को दूसरों तक पहुँचाने में मदद करती है इसलिए यह जानना बहुत ज़रूरी है कि आपको इसके सबसे अच्छे संस्करण में इसे कैसे हस्तांतरित करना है।

क्यों जन संचार एक बेहतर तरीका है

यहां जनसंचार आपके व्यक्तित्व के आकर्षण को बढ़ाने में सबसे कारगर तरीका साबित होता है। आप मास कम्युनिकेशन और जर्नलिज्म कोर्सेज के बारे में दिल्ली में कई विकल्प पा सकते हैं। आप कई सर्वश्रेष्ठ पत्रकारिता और जनसंचार संस्थानों की खोज कर सकते हैं।

छात्रों के भीतर उच्च जन संचार पाठ्यक्रमों की वृद्धि के लिए छात्रों की बढ़ती रुचि और झुकाव के कारण राजधानी में सर्वश्रेष्ठ मास मीडिया पाठ्यक्रमों की उपलब्धता उच्च पिच पर है।

दक्षिण दिल्ली में कई अन्य जन संचार कॉलेज उन छात्रों के लिए बहुत प्रासंगिक हैं जो इस क्षेत्र में शामिल हो रहे हैं। बड़े पैमाने पर संचार के माध्यम से वे अपने व्यक्तित्व विकास और शरीर की भाषा पर काम करने के लिए सहयोगी बना सकते हैं ताकि इस तरह के लाभकारी अवसर को आसानी से और आसानी से हड़प सकें।

Happy Learning!

Anamika Gupta

IAAN

LEARN ABOUT NEWS AGENCY

A news agency is an organization aimed at distributing news for customers, generally media outlets, and not to the public. It is up to their clients - newspapers, broadcasters, magazines, websites - to edit and publish these news in their final form to the general public. 

A news agency gathers news (mainly from other media in the countries where they have offices), sends them to their central newsroom, and only then redirects them to their subscribers.

ROLE AND SCOPE OF NEWS AGENCY

Basis function of a news agency is to deliver up-to-date, impartial and well written news. This requires continuous revision of stores. An additional aim is to keep intact as much of each original story as possible, so that material already set in type may be retained. 

The result is that a basic story will be revised many times in bits ranging from an inserted phrase to a few paragraphs. 

Generally, only the most timeless features and insignificant sidebars are moved in single neat packages that “stand” for an entire transmission cycle. The stories are revised several times in order to correct errors, add the latest information and improve emphasis, readability and brightness. 

News agency has its own sources of news including its separate reporting section and foreign based correspondents. A separate news room performs the selection and editing process under the supervision of desk incharge and shift incharge. 

News agency’s writers and editors usually work under time pressure. News agencies have main trunk distribution circuits running across the country.

Happy Learning!

Anamika Gupta

IAAN