Copywriters
craft content for everything from News, Articles, billboards and bumper
stickers to speeches and catalogs, while copy editors make sure these contents
are as good as they can get. Copy editors need to be great copy writers
themselves. They must know what makes for compelling reading by being able to
see what works and what does not.
What Copywriters Do
Copywriters create written content for news agencies,
publications, business clients, advertisers and marketers. Copywriters identify
and define the content their clients want to get across and turn them into
compelling pieces of writing designed to educate, inform, entertain and
motivate. Copywriters must have solid research skills and the ability to
communicate and converse with many types of people. They also must have the
ability to translate complex or technical concepts into language their target
audience demands.
What Copy Editors Do
Copy editors check written pieces for errors and suggest
ways to improve the work. Copy editors find and fix grammatical and spelling
mistakes, make sure language is consistent, and ensure that the content is
appropriate for the readership. They also look for what is missing in a piece
of writing, so a copy editor must be more than a grammarian. He/She must be
analytical and able to suggest questions for the writer to ask in the rewrite.
Copywriters at Work
Some copywriters work for News or Media houses,
publications or agencies, and many copywriters today work freelance from home
also, thanks to the Internet. A bachelor's degree, typically in English/Hindi
journalism or communications, is required for most staff positions in
copywriting, and in such a competitive field, even most freelancers have a
degree with a writing or technical background.
Copy Editors at Work
Some copy editors work at Media Houses, publications or in
offices for marketing and advertising agencies, but like copywriters, many copy
editors also work on their own. Editors must keep projects to strict production
deadlines and often work on several projects at once, so the work can be
exhausting and repetitive. Generally, editors have bachelor's degrees and a deep
knowledge of style manuals
So if your dream is one of these you are on a right track
in terms of print media.
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