Community
radio usually is a short-range, not-for-profit radio station or channel that
caters for the information needs of people living in a particular locality, in
the languages and formats that are most adapted to the local context. Community
radio stations can be mobilized for campaigns, for example by announcing
campaign events, hosting talk shows with campaigners, or playing the campaign
radio jingle and songs.
Community
radio, rural radio, cooperative radio, participatory radio, free radio,
alternative, popular, educational radio. If the radio stations, networks and
production groups that make up the World Association of Community Radio
Broadcasters refer to themselves by a variety of names, then their practices
and profiles are even or varied. Some are musical, some militant and some mix
music and militancy. They are located in isolated rural villages and in the
heart of the largest cities in the world. Their signals may reach only a
kilometer, cover a whole country or be carried via shortwave to other parts of
the world. Some stations are owned by not-for-profit groups or by cooperatives
whose members are the listeners themselves.
Call
it by any name community radio, rural radio, cooperative radio, or development
radio, its proponents feel that radio holds the key that will unite India's
linguistic and ethnic diversity and improve the economic disparity and the huge
rural-urban divide.
India
has 245 commercial radio stations spread across 50-odd cities out of a total of
1,600 cities and towns in the country. Some might argue that radio is an ageing
technology and shouldn't be revived, but it is dying even faster where it is
needed the most: in rural hinterlands and communities.
More
than 70% of Indian population lives in villages and a vast majority of them
have little to no connectivity to Internet, electricity or telephone lines
making radio the only feasible medium for mass communication.
However,
13 years after India first opened itself to the idea of having community-run
radio stations, only 179 such stations are currently functional in the country,
far short of the 4,000 stations the government in 2007 promised would be set
up "in a few years".
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