What Is Public Relations ?

What Is Public Relations ?

Public relations helps an organization and its public adapt mutually to each other. The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest.
"Public relations is a strategic communication process that builds mutually beneficial relationships between an organizations and their public.
Public relations can also be defined as the practice of managing communication between an organization and its public.
Public relations is to speak out its advocacy in public, and it builds up a talking platform to achieve its goals and protect the interests of people.

Tactics :

Public relations professionals present the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media. Public relations contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. Public relations function involves building and maintaining close relationships with the news media so that they can sell and promote a business. Gaining publicity for a particular product or service. Engaging government departments to influence public. In today's climate, public relations professionals leverage social media marketing to distribute messages about their clients to desired target markets. A public relations professional hired to manage press and publicity campaigns for the company.

Companies hired PR (Public Relation) Professionals who have pursued graduation in Mass Communication.

The Public in Public Relations :

Traditional Public: The individual has an ongoing and long term relationship with, this may include; Employees, Media, Governments, Investors, and Customers.

Non-Traditional Public: Groups that are typically unfamiliar with the organization and the individual has not had a relationship with but may become traditional public due to changes in an organization, in society or if a group changing event occurs.

Latent Public: A group whose values have come into contact with the values of the organization but whose members haven't yet realized it; the members of that public are not yet aware of the relationship.

Aware Public: A group of members who are aware of the existence of a commonality of values or interests with your organization, but have not organized or attempted to respond to that commonality.

Primary Public: If a public can directly affect an organization's pursuit of its values-driven goals. This public would include media, employees, government, shareholder, financial institutions, and the immediate community.

Secondary Public: Have high interest in the company such as the primary public but will not be directly affected by decisions of the organization.

Messaging :

Messaging is the process of creating a consistent story around: a product, person, company, or service. Messaging aim is to avoid having readers receive contradictory or confusing information that will instill doubt in their purchasing choices, or other decisions that affect the company. Brands aim is to have the same problem statement, industry viewpoint, or brand perception shared across sources and media

If you want to have control on all the above things then you need to have Institutes in Mass Communication. So cheer up, because there are many centers in Delhi itself. So you can go for Mass Communication Course in Delhi, where you will learn how to make Public Relations Strong and Smooth. Also you can go for IAAN School Of Mass Communication for degree/Diploma in Mass Communication. You need not to worry because there are many Mass Communication Institutes are available in Delhi. IAAN School Of Mass Communication will help you to maintain good and effective public relations.

Happy Journey To Excellence !

By- Arshala Khan

IAAN