Media Shifts
Media Shift has become the leading destination for insight and analysis at the intersection of media and technology. The Media Shift network includes the sites Media Shift, Education Shift and Metric Shift, as well as workshops and weekend hackathons, email newsletters, a weekly podcast, Digital Ed online training and the Media Shift Studio.
Media Shift tells stories of how the shifting media landscape is changing the way we get our news and information. Media Shift correspondents explain how traditional media such as newspapers, magazines, radio, TV, music and movies are dealing with digital division and adapting their business models.
Platforms in Media Shifts:
Newspapers: Reporting engaged in more storytelling and more heavily accentuate interactions, personal perspective and emotions.
Broadcast TV: In general, to broadcast is to cast something in all directions at the same time. A radio or television broadcast is a program that is transmitted over airwaves for public reception by anyone with a receiver tuned to the right signal.
Cable news: Compared with news presentation on broadcast television, programming on cable outlets exhibited a dramatic and significant shift toward subjective, abstract, directive, and argumentative language and content based more on the expression of opinion than on reporting of events.
Online news: Language in the online journalism sample tend to be more conversational, with more importance on interpersonal interactions and personal perspectives and opinions. Appeals were less narrative and more argumentative, with an eye toward persuasion.
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Old Media vs. New Media and The Digital Shift
When it comes to digital entertainment and video streaming. There are number of different ways to look at the market. There are platforms and technology, advertising vs. subscription revenue, content (what it is and who’s producing it), trends, regulations, demographics. The list goes on.
Of course, each is increasingly enterprise into the other’s territory and trying to establish a presence. The new media players, not content with simply being the platform of choice for increasing numbers of consumers, are producing their own content—to great success.
More recently, the old media players are establishing partnerships with new media content specialists such as Vice Media, Vox Media and Buzz feed. In other words, old media and new media’s paths to market dominance are slowly concentrate as each provide outposts in the other’s primary territory.
The fact remains that the shift toward digital is accelerating. Studies shows that people aged 18 to 24 are spending 30% less time per week watching TV. For the 24- to 35-year-old segment, the decline is 18%. The only demographic watching more TV are those aged 50 to 64. Likely as a result of this trend toward digital, e Marketer reports that digital ad spending is on the rise.
In other words, we’re in the midst of a fundamental transformation of business models, and the battle is on between old media and new with each side trying to figure out the best strategy to capture ‘territory’ (viewership or content) from the other. This means a shift of strategy and a re-imagining of the business model to be more elastic, ready to take advantage of technology innovations, shifts in consumer behavior, new content sources, etc.
For old media, the players can no longer rest on their laurels of unchallenged market dominance and monopoly on content. And new media can’t assume that consumers’ willingness to subscribe to multiple streaming services is unlimited. As a matter of fact, as the new media evolves and gains strengths, competition will come as much from within as from without, as the big two (Netflix and Amazon Prime Video) no longer dominate. Instead, the landscape is becoming increasingly particularize and specialized.
Ultimately, it’s likely new media’s battle to lose, since the shift towards digital seems inflexible. Although old media still holds strong influence in at least one area. Access to broadband internet (which streaming depends on) is still owned largely by cable and telecoms.
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