Principles of Photography

In our Principles of Photography Workshop Series we try our best to share what we were able to teach ourselves about photography, in simple, easy-to-understand concepts. These are just some basics to help you get started, there is much more information to learn beyond these basics.

Balance

The photo below is a great example of formal balance. Notice how the egg is framed in the middle of the photo with an even amount of space around all sides. The colored triangle shapes on the table top also lends itself to using this type of balance.

Harmony
This refers to the way different parts of the picture fit together. Harmony is usually the objective. However, not always in all parts of the design. A photo with harmony has a relaxing affect on the viewer.

Contrast
Contrast is in opposition to harmony and should not be overdone. Contrast is easy. It is similar to adding contrast to an image overall, but this is done by using the elements. You can create contrast in an image by using complementary colors or differences in light and dark.

Rhythm
Rhythm is a conscious repetition of equal or similar components in the picture. It is usually created by repetition & transition. Pattern or rhythm is simply repeating an element in such a manner. This will cause the viewer’s eye to move around to each element.

Movement

Movement is one of the simpler principles to learn; I actually used it a lot when discussing the Elements of Art. The goal of creating movement is to lead the viewer’s eye all around the photo and land on the focal point. 

Variety

Variety is exactly what it sounds like, having variety in your elements! The image on the left has variety by combining a sunset sky, the bridge, and the middle ground of the trees. The image on the right has variety in each of the shells.

Proportion

Proportion is using the size of an object to give it more or less importance. Finding an image that uses this purposefully was difficult. 
This refers to proper sizing or scaling of components in relation to each other and to the total picture. A two hundred foot tree is not in proportion in a small courtyard.

Happy Learning!

Anamika Gupta

IAAN

CREATIVITY

Creation is something which is somewhere in-built in a personality. At the initial stage we did not know about the identity of the exact creator which we are hiding in ourselves. But as the time passes we not only clear our vision but also seriously and minutely work upon it. In the upcoming time these things bring out a massive change  within us and we became a creative mind which can do a justification to a numerous of things in some different manner.

 Creativity could be defined by a the followings points

1-Fixed vision

2-Variations in thoughts

3-Collection of ideas

HOW MASS COMMUNICATION IS A BETTER WAY

 Mass Communication will be the best way to get such creativity handwork and Utilize your skills in this field. What could be better than to get that platform in our capital only.

There are a number of colleges that provide you best media courses in Delhi. You can find various Journalism and mass communication college in Delhi. For the convenience of the students who cannot afford the higher fees can have the options of government media colleges in Delhi.

Overall you may find the best courses of media in Delhi for better polishing of your creative skills.

Happy Learning!

Mahima Shukla 

IAAN

How to write an Article

An article is a written work published in a print/electronic medium. It may be for the purpose of propagating news, researching results, academic analysis, or debate.

Format of an article

In order to write a perfect article, we must be well acquainted with the topic and must possess wide range of vocabulary, a thorough knowledge of the subject, some research and excellent organizational skills. An article must be organized in a proper way so as to draw the attention of the readers.

The format of the article consist of the following parts -

Heading / Title

The heading should be catchy and in not more than 5-6 words. You can go as creative as you want with this one just make sure you do not devote too much time on it in the exam.

A line having the writer’s name

It refers to the name of the person writing article. It is generally given in the question. If not given, then do not write your personal details.

Body (the main part of the article, 2 – 3 paragraphs)

It is the main part of your writing piece. It generally consists of 3-4 paragraphs.

i) PARAGRAPH 1: It is always prescribed that you begin with a short introduction of the topic; it's meaning to be precise.

ii) PARAGRAPH 2 or PARAGRAPH 2&3: Now this part can be written in either one or two paragraphs. You are required to do a complete analysis of the subject matter in question.

Steps for Article Writing Format

Target Audience: Identify the concerning reading group

Purpose: Find the objective or aim of writing the article

Collect & Select: Gather as such information as possible. Also, identify the details that are most significant

Organize: Arrange the information and the facts in a logical way.

Article writing is the part of  print media and journalism. So if you want to learn about article, feature writing then you may join the course of Mass communication. Where you can improve your writing skills. Mass communication is a very vast field and the Delhi is media hub where you can learn about in depth. So what is the waiting for, join Best media institute in Delhi. 

Happy Learning!

Anamika Gupta

IAAN

ATTITUDE “GOOD OR BAD"

“Attitude’… A word itself carries a big sentence that determines the output of the upcoming time. We mostly judge the people by simply observing their attitude, but is this task of observation is that much easy or simple as it seems to be?

Well! Before measuring the ability or to make a decision about anyone, one should firstly check out that whether he is himself  perfect for that respective observation or not .

Attitude is the way in which you perceive the world or can say the way world perceive you.

A person with good attitude is mostly loved by everyone as the chance of getting hatred feeling towards him/her becomes less. Attitude is a quality that admires by everyone and hated as too.

Each of us somewhere at any path of our life encounters with such hard time ,heartache ,depression ,physical and emotional pains but the way to realize it does not contain the matter what happen to us at that time but how we choose to respond at that situation.

We are responsible for all the circumstances that we face in our life, but still we blame our fate for that. Somewhere , here comes the need to hear the most loudest and influential voice to work upon, which is our” inner voice” or our “conscience ” that is the best critic for us to choose the right path to go through.

How could Delhi be a better option

Attitude is the way to life.  A correct and willful attitude proves as the key to success whether it may be positive or negative, but to do the appropriate utilization of its bright side one need to get such exposure and stage to explore within. Our capital as we all know is a hub of different professions. You can get best journalism and mass communication college and best institutes of mass communication in Delhi.  Youngsters  may also get a number of Journalism, Mass communication , Advertising , public relation , P.R., photography, colleges/Institutes in India. Many more personality development programmers , you can find in the capital.

Happy Learning!

Mahima Shukla

IAAN  

Roles of Advertising

 Advertising, as a concept and in practice, would not have endure thus far but not for its specific functions in societal development. These functions, be it expected and usual or unexpected and unusual have earn it a root in the scope of business communication. It has, on the other hand, broken through the spectrum of business communication to entwine an aspect of mass communication.

Marketing:The role of advertising in the marketing sector focuses on the satisfaction that a consumer receives by using a particular product and service. Here, advertising monitors the marketing process which has exchange as its centralized objective. While marketing focuses on this exchange, advertising helps facilitate the exchange. 

Spreading Awareness Through Advertising

Advertisements alert people about new products and services in the market that could potentially fulfill their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, and why it should be bought.

Communication: The communication role of advertising interlinks almost all the elements of mass communication. It covers the requirement of fulfilling the aim of sharing ideas, meaning etc to a heterogeneous audience. 

If you want to learn in deep then join media course because advertising is a part of mass communication and mass communication covers all types of topics in media studies. So that you can join any advertisement agency and media industries as well. Delhi is the place where many mass communication course is available where you can groom your personality in a better way. 

Happy Learning!

Anamika Gupta

IAAN

Anchoring

Anchoring is one of a very trending and popular key of interest in the field of professions nowadays. An anchor is not only the face of a channel, but his work that is anchoring actually is a way of representation to overcome your fear by enhancing your personality and presentation skill .You know the best part of anchoring is it just give you a platform or a stage where you get the chance to speak up in your own style, but not to copy any other figure to get compare with.

Main criteria of anchoring

An anchor should be well justified with his/her anchoring. Awareness of your topic and the piece of information which you are going to represent must be thoroughly prepared and influencive. Your pronunciation should be good and one must have a good command on your language. The language which you are using while doing anchoring should be easy and comfortable, so it can be easily relatable with the people as quick as it should be.

Best career opportunity for youth

Nowadays our youth is not remain the same that we could see in our early days .In present time they are more informative , liberal , aware about the ongoing situations. What could be better than to present that piece of knowledge or awareness by these fresh faces. In comparison to any other age group, our youngsters are far more intellectual and responsible towards the ongoing scenario. Through social media or any other public platforms , they are comparatively more compatible in changing the negativity into the positivity .So anchoring could be the best career option for the youth to just get the platform and speak up according to the mood of the public, but somewhere in a friendly and effective manner. 

Options in Delhi

To enhance and charm your skills and personality in this occupation you need to get such a zone which help you to nourish your capability according to your aim .This field of mass communication has its widespread in the capital of our country that is in New Delhi .You may find the best journalism college in Delhi. You get to know a lot related to best course in media and could find a vast zone of best journalism college and government mass media school in Delhi. These mass communication institutes in Delhi will surely take you to the reality of your dream of anchoring. 

Happy learning!

Mahima Shukla

IAAN

Basics of writing for Radio

Keep it short and simple
The script should be written in simple, short sentences, try to use everyday language and terms your audience will understand. 

Grab the attention of the audience
The language should be in active tense. The most important information must feature in the first few sentences.

Use the script to introduce the audio
The script should offer the audience introductions to the audio you are including. It should tell the listeners whats coming up without repeating the words they are about to hear.

Deliver a complete and fair report
Your script should weave together all the elements you have gathered for your story without suggesting that anyone is more important than the other.

Your opinions don't matter
Your script should be factual, without comment or descriptive words. Don't try to the attract listeners by including your own emotions.

And if you are also planning to become a Radio Jockey, or want to be your career then there is a lot of journalism and mass communication collages in Delhi, which will help you to pursue a career in it. 
not only this, you can gain knowledge of related radio writing as well as media related fields. 

Happy Learning!
Anamika Gupta
IAAN