Roles of Advertising

 Advertising, as a concept and in practice, would not have endure thus far but not for its specific functions in societal development. These functions, be it expected and usual or unexpected and unusual have earn it a root in the scope of business communication. It has, on the other hand, broken through the spectrum of business communication to entwine an aspect of mass communication.

Marketing:The role of advertising in the marketing sector focuses on the satisfaction that a consumer receives by using a particular product and service. Here, advertising monitors the marketing process which has exchange as its centralized objective. While marketing focuses on this exchange, advertising helps facilitate the exchange. 

Spreading Awareness Through Advertising

Advertisements alert people about new products and services in the market that could potentially fulfill their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, and why it should be bought.

Communication: The communication role of advertising interlinks almost all the elements of mass communication. It covers the requirement of fulfilling the aim of sharing ideas, meaning etc to a heterogeneous audience. 

If you want to learn in deep then join media course because advertising is a part of mass communication and mass communication covers all types of topics in media studies. So that you can join any advertisement agency and media industries as well. Delhi is the place where many mass communication course is available where you can groom your personality in a better way. 

Happy Learning!

Anamika Gupta

IAAN