Impression Management

Impression management is the effort to control or influence other people's perceptions. This could be their perception of a certain person (including you), a material possession or an event. The theory goes on to explain that we try to make the perception consistent with our goals. The most common types of impression management have to do with self-presentation, and in the business world, the presentation of merchandise.

Impression management is a process in which individuals try to influence the perceptions people have about something, a person. or an event. Impression management may be a conscious or subconscious process. If you are an impression management professional, you attempt to influence the observation and opinions that consumers have of your products.

Types of Impression  Management:-

1. Constrictive:- helps in the formation of self identity

2. Strategic:-  helps in the attainment of some interpersonal goal

. Impression management skills exercised by us for years.

. At the time of performing other task we are less concentrated to presenting ourselves.

. Research include extroverts and introverts at the time of job interview

. Cognitive busyness of introverts and extroverts people interfered with in presenting themselves.  

Examples of Impression Management Behavior in  Social Interaction

1. Boasting- this can be seen as a form of excessive self-promotion.

2. Flattery- behavior utilized with the hope that another will like us better for it, in other words, we hope to improve our standing in their eyes.

3. Intimidation- this includes, most notably, aggression tactics that we use to get others to obey us.

4. Gossiping or lying- We lie to avoid or influence/effect a specific outcome, and in the process manage another persons impression of us, a situation or somebody else.

Happy Learning!

Anamika Gupta

IAAN