Media Convergence

The Term, media convergence came up at the recent In Design User Group in the context of developing interactive digital media magazines for the iPad and other upcoming media tables.  In broad strokes, it is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.

Media Convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. 

Firstly how has media convergence and the switch to the use of so much technology affected the production and distribution of news?

HOW MEDIA CONVERGENCE AFFECT COMMUNICATION (JOURNALISM)

At first the newspaper/magazine industry reacted poorly and to me a major part of the cause of their steep decline has been in part their own inaction and lack of preparing for the future, a predicted future, which they themselves had reported and covered.

Media Convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the "three C' s'- computing, communication and content-and is a direct consequence of the digitization of media content and the popularization of the internet. Media Convergence transforms established industries, services, and work practiced and enables entirely new forms of content to emerge.

Happy Learning!

Anamika Gupta

IAAN