Impact of Media on Culture

Culture is a mirror of human life which connects present generation with previous generation. It keeps touch with old values and identity. No matter how modern we think we are but somehow we are still living dependent on previous livelihood. And media has a great impact on culture of people.

The new study of new media clearly shows the role of mass communication or mass media in terms of transmission of cultural messages. Culture has always been an important topic everywhere. We have been adopting and mixing other’s culture in ours. Almost everyone is doing this.

There are various tools of Mass media which are important transmitters of cultural messages and play a vital role in shaping culture, yet the process is still very complicated. There is great variety in what messages are accepted by different consumers, how they are interpreted, and how they ultimately are employed. Mass media directly hits the belief of people. Its impact has been on almost everything including religion, language, dress, music, art etc.

There have been many studies on media culture but there is nothing which could explain cultural influences on mass media properly. There are many who debate on this topic but proper influence has yet not been clearly accepted. Media has its own ways to disseminate news through various tools or mediums. Also the world is full of different genre of news. Some make people happy, some make they upset or cry, some are furious in nature and some are socially weak or strong. Its impact on people is according to the nature of news and how it is communicated. There is always a way to spread or communicate news. Your way of telling the information really matters and of course information is here the master which will influence people or audience in its own way. People will see or get the information through various media tools and then react accordingly. This is how media culture rules over the society.

If you want to learn about it in depth then you have to have a degree in journalism and mass communication, where you can learn about media and its impact properly. So now you must be thinking, which institute to choose for useful studies. Then time to chill because there are multiple institutes and training centers of media in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.

Happy learning!

By-Sonam Gupta

IAAN