Media Planning

Media planning is all about strategizing and purchasing ad placements by determining the best form of media to achieve the goal. The planning of media process is to focus on its objective by analyzing frequency, reach, weight, cost and continuity. It basically focuses on which media would be best for our marketing campaign. This media can be either TV, radio, newspaper, magazine or any other form of media.

Today we will discuss about 5 steps to effective media planning:

1.     Analyze your goal: Analyze the goal you have decided for your project. Your goal will play the best method to decide which media tool to choose easily.

2.     Determine your target audience: Before starting your project first determine your target audience. When you are clear about them, it will become easy for you to choose media according to their interest.

3.     Research: When you are done with your target audience, start to research about the campaign you are going to do or whatever your project is based on. This way you will be able to determine the best channels reach your audience.

4.     Build your media plan: Now after researching about your campaign its time to build your plan. Plan and decide which media channel will fit your campaign or project goal.

5.     Get some help and count success: You can also take help of other media planners who are professionals. Your media planner will analyze and achieve measurable goals by tracking engagement.

Media planning is important part of campaigns and other projects. Hence if you are looking for career in this field then you need to have a degree in Journalism and mass communication. In this case don’t get confused to upset because there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research a bit on internet and with the help of reviews and contacts will get one easily.

Happy learning!

By- Sonam Gupta

IAAN