Types of Advertisements

Advertising started thousand of years ago. In the beginning, it was very simple. Advertisers put sign boards in front of their shops or sent cries to the main squares to let people know about the availability of products.

In addition to the variety of advertising, we also see different types of advertisements. In case of newspaper and magazines there are three types of advertisements.

1- Classified Ads

These are most simplest of advertisements. These ads give only the information in a simple, Direct manner. Such ads are very small in size, use simple type faces and no visuals & color.

2- Classified Display Ads

Most of the classified ads are clustered tightly on newspapers and magazines pages. And it is not always easy to find particular ads from this clutter. So advertisers try to add some elements of display into such ads.

3- Display Ads

Display ads being highly attractive, draw the readers attention. The language used is often highly persuasive. These ads are the mush more Costlier than classified and display classified ads.

If you want to learn about it in depth then you have to have a degree in journalism and mass communication, where you can learn about advertisement and its types properly.


Happy Learning!
Anamika Gupta
IAAN

News and Radio Journalism in the Digital Age

The printed press is re configuring itself every day, mainly because of the appearance of the digital sector. Beyond the changes brought about by digital technology, questions are frequently asked around the significance of the printed press.

Radio, sound communication by radio waves usually through the transmission of music, news, and other types of programs from single broadcast station to multitudes of individuals listeners equipped with radio receivers.

Digital-age impact on Radio, Broadcast and Print media

The unfortunate in trend in all this: Newspapers have struggled to make money as they have attracted fewer and fewer readers, especially among young adults. Social media is their preference, and bloggers get a lot of attention from millions of people.

Newspapers have attracted readers to their Web sites, but magnetization is an issue.

Today’s radio landscape is operated by massive media conglomerates like I Heart Media, which alone owns over 800 radio stations across the country. Radio journalism can be found in public media stations around the country that still offer local reports on the radio.

Like their newspaper cousins, magazines have seen their share of decline. According to a Pew Research Center study from 2015, sales of newsstand copies fell 14 percent in 2014. Like the newspaper industry that has seen its biggest names weather declines well, the magazine industry’s biggest names have weathered the storm as well. 

Happy Learning!

Anamika Gupta

IAAN

Duties and Responsibilities of a Media Person

Journalists work in many areas of life, finding and presenting information, however, for the purposes of this module we define journalists as those who present that information as news to the audiences of newspapers, magazines, radio or television stations or via the Internet.

Within these different media, there are specialist tasks for journalists. In large organizations, the journalists may specialize in only one task. In small organizations, each journalist may have to do many different tasks.

Reporting Duties

Before journalists can write about a subject, they must first gather information. They usually conduct several interviews with people involved in or having knowledge of the subject.

Unbiased Reporting

A journalist's report should be unbiased, according to Pew's Principles of Journalism. This means that if he has a financial interest in his subject, he should give the report to someone else.

Legal Responsibilities

In addition to serving the public interest, journalists must also follow the law, especially regarding the confidentiality and privacy of the people they interview or write about.

Ethical Responsibilities

Some aspects of a journalist's job are not subject to any kind of law but are just as important. Journalists must strive to present an accurate, well-balanced explanation of the stories they cover.

Making Important News Interesting

A news agency must engage its audience to get them to tune in. But it also must find ways to make significant stories interesting, so that readers and viewers don't miss out on what they need to know, the Pew Research project states.

Happy Learning!

Anamika Gupta

IAAN

Types Of Communication

Communication is the very basic and fundamental process for human beings. Communication is the act of sending information or ideas via speech, visuals, writing or any other such method. The communication model has a sender who is sending the message and the receiver who is receiving the message.

There are various types of communication between people as well as teams.

1- Verbal Communication
The sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication that employee readily understood spoken words.

2- Non- Verbal Communication/Inter personal communication
This type of communication is more subtle it includes the entire gamut of physical posture and gesture, tone and pace of voice, and attitude with which   you communicate.

3- Written Communication
Written communication depends on a trustee old mailman as we wrote to people who were far away. This also include the formal note or legal notice from the bank, landlord, business, client etc.

4- Visual Communication
Visual Communication requires the use of  visual aids which are read or viewed for ideas and information to be communicated. For eg:- Charts, graphs, banner, pamphlets, maps, books, postures, screen based media etc. 

5- Formal & Informal Communication
One  is the Formal and official type of communication which can be emails, letterhead, memes, reports and other such kind of written materials. And in Informal communication as there are no formal rules to follow.

6- Oral Communication (Face to Face)
Face to face oral communication is the most recognized type of communication here what you express come directly from what you speak with your family, friends and in a meeting or seminar. This can be formal or informal.

But having a good knowledge of variety of communication and how to use them for various reasons is very important. This is why you will have to have a degree in mass communication and journalism. For this you have to go for best media college. No worry, there are many mass communication institutes in Delhi itself. And if you want have training then you can also have mass communication training in Delhi.

Happy Learning!
Anamika Gupta
IAAN

Do you know these 7 advantages of being in Journalism?

Competitive and fast-paced! those pursuing a career in journalism need to be quick-thinking, adventurous and curious individuals that believe in the power of the media. Despite the fact that the career has been undergoing many changes, adapting to the rise of online news consumption, the basics of the business remain the same. You still need to know how to tell an interesting story in a clear and concise way that informs and compels a reader, viewer or listener. The evolving career field continues to attract hard-working and bright individuals because of the many benefits it offers.

1. You learn a lot

Journalism is the career for the curious. Every day you wake up and are paid to investigate new topics or events occurring in your community. You learn something new every day as a journalist, which is what makes the career so rewarding.

2. Challenge & Excitement

The life of a journalist can be both demanding and exciting. Imagine that you're covering local news, you always have to be right where the action is! Working against deadlines to deliver a great story in action-filled environments is a constant adrenaline rush.

3. You work among the most passionate, informed people of the Society

Journalism tends to attract intelligent and hardworking people who care a lot about what they do. Given that the career isn't as lucrative as other communications jobs, and requires similar skills, journalism is a "passion career". The benefits come from the internal rewards of the career rather than from the paycheck, so there are many people working in the industry because they love it.

4. Your reach is your real achievement

Unlike most people's work, which is recognized within an office space, journalists publish their work for the public. Even if the audience is small, journalists reach a group of people with their research and writing who are (hopefully) gaining insight from their work.

5. Travelling

Though every journalism career is different, many reporters have the chance to travel during the course of their career - especially international correspondents. Even local city reporters often have to travel to rural areas for special stories or reports as part of their job. It sure beats sitting at a desk in front of a computer screen for 40 hours a week.

 6. Meeting new & interesting peoples every minute.

Interviewing a wide range of people with diverse backgrounds is a huge perk of the life of a journalist. You're constantly exposed to new characters and you get to hear their stories, research, and opinions. It's a great career for social spirits.

7. You become an expert in your community

Nobody knows their community better than the local journalist. Their job is to know as much of what's going on in the area as possible. It makes you more connected to where you live and the people around you because you have that deep knowledge of the city's intricacies.

So, What are you waiting for, Come and join this interesting & thrilling industry now.

Web Portals & its Types

A portal is a web-based platform that collects information from different sources into a single user interface. With all the focus today on mobile-first and digital transformation, portals can seem blase. But many types of portals play an incredibly important role in managing the culture shifts that come with digital change.

Types of Web Portals

Government Portals

Cultural Portals

Personnel Portals

Corporate Portals

Stock portals

Search Portals

Tender Portals

Hosted Web Portals

Domain Specific Portals

Property/Real Estate Portals

Enterprises Portals

Knowledge Portals

Travel Portals

Education Portals

Job Portals

News Portals Etc.

What is a web portal? In short, a web portal is a web-based platform that provides employees, customers and suppliers with a single access point to information. A web portal can be used to provide the user with personalised information such as employee training, safety manuals or a customer profile. A portal’s functionality can provide a far-reaching impact on an organization and its processes In fact, many companies throughout various industries are employing a Portal Platform.

Happy Learning!

Anamika Gupta

IAAN

How to Learn Digital Marketing?

When you think about Digital Marketing, the first thing that comes to your mind is ” How and where to learn digital marketing

There are two ways to learn Digital Marketing depending upon your needs, knowledge expanse, and resources available.
You can either opt for any of the following ways:

1.      Self-learning

2.    Digital Marketing courses

SELF LEARNING

If you choose to learn digital marketing by yourself, here’s how you can progress:

. Blogs on digital marketing

. Books on digital marketing

. Videos on digital marketing

DIGITAL MARKETING COURSES

In the first place, the self-learning concept might seem attractive to you. Obviously, you don’t have to invest much money, and you have flexible time schedules to take your learning session.

If you decide to learn Digital Marketing from the career perspective, then you must visit a leading Digital Marketing Institute and have expert guidance with right certifications.

To summarize, both the ways are good to go, but you need to align your take with your goals. In brief, particulars are given below to help you out:

·         If you learn by yourself: There will be minimum or no funds investment.
But you will have to invest a lot of time in finding the best information for you.
Since you are a newbie, with very less or no knowledge of Digital Marketing at all, it would be difficult for you to judge from where to study according to your goals.

·         If you go for experts: Firstly, you will have to invest some money. But you will get a proper guidance. Also, you will get hands-on and practical knowledge of Digital Marketing. With expert guidance, you will have a sturdy foundation since experts will be there to guide you at each step. 

Happy Learning!

Anamika Gupta

IAAN

Want to Become a talk show host?

Do you like to chit chat and intrigue people about various things? Do you see yourself as a famous talk show host on some news channel like Arnab Goswami or Shweta Singh or a host of some reality show on Television like Simmi Garewal and Kapil Sharma? If yes, start taking notes now, because your talk show career starts now.

Where do you begin?

 1: Choose your trainer

Today a number of institutions provide education in journalism and mass communication: print, television and radio, however nowadays mass communication also includes digital channels like podcasting, video production, and much, much more.

Choose the one that is a recognized body under UGC and is well equipped for theoretical as well practical training.

The college you choose must have a studio too, which would be your opportunity to see how you like performing in front of a camera. Camera performance is much different than stage performance. Even people who do well in front of crowds can freeze up when the red light and reflective lens stares back at them.

2: Concentrate on Communication:

Improve your communication skills while you are learning at college. This is the best thing you can do with you. You should know what should be talked at what time. When you are the host, the show is yours and you should be the star of it.

You communication skills are the first thing that would make you the star of the show.

3: Be a Hometown Hero

Let's be honest. A nationally syndicated talk show is not something you're going to fall into right out of college. You're going to need some real world experience before you get a national stage. So start locally.

The television business is broken up into a number of markets -- small, medium and large. And all those markets have a need for original programming. Get an entry level job in a small market -- where everyone is expected to do a number of jobs - and you might get a shot at being on camera. And if you have the passion, you might get lucky and pitch an idea for a local talk show that gets picked up by your station. Use that to build a resume and a reputation and carry that on to bigger markets.

4: Pile up Knowledge

The most important thing to do, however, is piling up knowledge that can help you move your career a bit lesser difficult.

Every successful talk show host knew a lot of topics and facts to not stop in mid of the show.

5: Hone Your Skill

It takes a ton of talent to host a show almost every day for the better part of a year. You have to know how to interview guests, especially difficult guests. You have to have the flexibility to talk about myriad subjects. And you have to guide your show's rhythm so that viewers keep coming back for more and bring other viewers with them. Find ways to flex your verbal and mental skills so you're ready when your time comes.

Finally, be persistent. Always look for an opportunity to demonstrate your skill, show off your homespun show, and pitch an idea to local television shows to get your career off the ground.

Happy Learning!
Anamika Gupta
IAAN

Unity In Diversity

Unity in Diversity is a slogan celebrating co-operation between different groups of people in a single society and socio-ecological philosophy that describes a sense of oneness despite physical or psychological barriers. UNITY IN DIVERSITY-A short and common phrase heard by all educated people across the globe envelops an entire world in it. In spite of the variety in language, culture, religion, outlook etc people move together and coexist peacefully, being bound by the same common nationality. This is characteristic of India. India diversity has always been recognized as a source of its strength. When the British ruled India, men and women difference background came together to opposite them. The people should has thought there were difference but they stood united in their fight against the British. It is being able to accept our differences and live understand the true meaning of world peace. Its mean where different languages different religion and main thing!! Different types of people with different mindset who all are living in the same country of having different different thoughts are moving together is Unity Diversity like the way the best and ever example is India the one and only country move in Unity In Diversity. To want to learn about in deep then you have to need a study of mass communication courses because these courses are covered that all types of topics in media studies. 

Happy Learning!

Anamika Gupta

IAAN

Right to Education

The right of children to free and compulsory education act or right to education act, is an act of the parliament of India enacted on 4th august 2009. The Right of Education system came into force from April 1, 2010.

It is compulsory and free!

It is obligatory for the Government to provide free and compulsory elementary education, up to Class 8th, to each and every child in India in a neighborhood school within 1 km. It means that no child shall be liable to pay any kind of fee or charges or expenses which may prevent him or her from pursuing and completing elementary education. The free education includes the provision of textbooks, uniforms, writing materials, special materials for children with disabilities, in order to reduce the burden of school expenses.

The rights to education are separated into three levels:

·  Primary (Elemental or Fundamental) Education. This shall be compulsory and free for any child

    regardless of their nationality, gender, place of birth, or any other discrimination.

·  Secondary (or Elementary, Technical and Professional in the UDHR) Education must be generally

    available and accessible.

·  At the University Level, Education should be provided according to capacity. That is, anyone who

    meets the necessary education standards should be able to go to university.

If you want to learn in deep then join media studies because it covers law & ethics about all. Not only this, you can gain knowledge of different laws, aspects as well as media related fields. So that you can become a media professional. then what is the waiting for use your phone and search best media institutes, journalism and mass communication institutes in Delhi. Delhi is the media hub where you can gain more knowledge and learn in deep about any topic.

Happy Learning!
Anamika Gupta
IAAN 

Women Empowerment

Women empowerment a much raised and discussed topic around the globe?

But why is it necessary? Why are we trying to fill this gender gap? What is gender gap? Why are women not given that equality level and trust in the society !

It is 21st century and women still have to run for their rights? If we ourselves could try to get the balance then there would be no need for this whole campaign for women empowerment.

Women empowerment refers to provide the equal access to women in the social movement and political change, economic development and technological innovation, in the developed countries, but in development world, empowerment of women indicate that, self-decision making in household level, equal access in economic opportunity, equally participation in community-based activities, and discussion, guarantee of individual decision for live.

A house maker can anytime be a corporate leader! And we have series of example in our country itself ! then why do we yet need this women empowerment concept? Well is this gender gap filled in all states? Are women in the country getting their deserved rights? And are they educated till the age boys are? Are they forced to get married at a young age? Well staying in urban areas we have forgotten this topic! But the reality check says that this topic needs much more attention than it is getting.

Women empowerment is not only to be known topic but it is that one should bring in practice. If u aim to empower women you will be an indirect force to empower a family. Women form a chain of knowledge that she has. It is always passed on to someone ! yes, you read it right a house maker is a dynamic source of knowledge! And she is the one who can bring society to betterment . don’t you remember Indira Gandhi , Mother Teresa , Lakshmi bai ( Jhansi ) Savitri bai Phule and Sarojini Naidu?...

I already let you know that its a 21st century and today's time if wanna you become a camera person, reporter or journalist then it is possible. If you wanna be become a writer or blogger then what is waiting for, all thees things are promoted inside the same course where you can use your skills to take your career up to the highways. So you don't have to really take stress you can easily search the best media institutes in Delhi, Also there are a lot of journalism, mass communication, advertising, public relations,P.R., photography, colleges/institutes in India. It will help you to become fierce and fearless. It will give you the best possible facilities available out there.

Happy Learning!

Anamika Gupta

IAAN

Difference between Journalism and Mass Communication

• Journalism is collecting, writing, or distributing news or other current information to the public. Journalism being specialized & factual is concerned with the compilation and transmission of news through the print media and electronic media & involves research and a formal way of writing. Following are some of the subjects in Journalism:

1. Print Media

2. Reporting & Editing

3. Behavioral Science

4. News & Contemporary issues

5. National & International Issues

• MASS COMMUNICATION :

Mass Communication is the transmission of information on a large scale to a diverse range of people. It is understood to relate Newspapers, Magazines, and Book Publishing, as well as Radio, TV and Films, even via Internet as these mediums are used for disseminating information, news and advertising. Following are some of the subjects in Mass Communication:

1. Public Relations

2. Media Management

3. Advertising

4. Visual Communication

5. Film Theory and Practice

To know more learn about it you can search journalism and mass communication colleges in Delhi. These colleges will help you to in your training where you will learn about this field in a better way.

Happy Learning!

Anamika Gupta

IAAN

Globalization and its Advantages

The worldwide movement towards economic, financial, trade, and communication integration. Globalization is the way that local or national ways of doing things become global, that is, done together around the world. Globalization is word use to describe the growing interdependence of the world's economies, culture and populations, brought about  by cross-border trade in goods and services, technology and flows of investment, people and information.

Globalization picked up steam with the invention of newer and newer technologies in the world of transportation and communication. Thus,, it can be seen that though globalization is traced back to ancient times by historians, it truly began at the end of the 19th and beginning of the 20th century.

Advantages of Globalization:-

1- With better exchange of goods and services, each and everything is now available everywhere in the world.

2- Consumer get the product they want at more competitive prices.

3- Globalization would help the developing world progress faster.

4- Adds to the profitability of companies and corporation.

5-  Increase in labour productivity and reduction in capital-output ratio.

6- Globalization improves communication access.

7- Improved quality of goods and services.

8- Globalization would reduce currency manipulation problems.

if you want to learn about it in depth then you have to search mass communication institutes, which institutes to choose for useful studies. You can search journalism courses in Delhi, best media institutes in Delhi, colleges of journalism etc.These institutes will help you in your training where you will learn about it a better way.


Happy Learning!
Anamika Gupta
IAAN  

Become a Voice Over artist

We hear voices everyday and everywhere, be it during a metro ride, watching the news or while calling helpline over the phone. Voices surround us everywhere and make our lives better and simpler in many different ways.

Voice over is an art. It is about providing a voice for use in a professional piece of audio work.

Becoming a voice artist is in no way an easy job. However, it is not an impossible task either. To all those who want to know how to start a voice over career, my advice is to practice frequently, observe people around you to understand different styles of talking.

Requirements:-

1- Have a distinctive & clear voice and your pronunciation should be precise.

2- Be good at lip sync, so that you can depict the emotion based on the body language of an original character through your voice.

3-  Work on dialogue delivery to ensure it is flawless.

4-  You should be able to alter your voice tone, accent to match the project requirements.

To learn more about it then you need to have a degree in journalism and mass communication. No worry, There are many mass communication institutes in Delhi. These institutes will help you in your training where you will learn about field in a better way.

Happy learning!

Anamika Gupta

IAAN

ROLE OF MEDIA IN TODAY'S SOCIETY

Today media become a part of everyone's life. Media plays a major role in today's society, now media become a food to strengthen or weaken  society. Media is considered as 'mirror' of the modern society, infect, it is the media which shapes our lives.

The purpose of the media is to inform people about current, new affairs and to tell latest gossip and fashion. It tells about the people who are geographically divided.

Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information.

There are lot of different types of information sources, all of them are specific and dedicated for different types of information. Newspaper, internet, television, radio. and magazines are all media. The media provides information to educate, to inform or simply to entertain its audience. 

The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity.

Media is in charge of:
1. Information
2. Education
3. Entertainment
4. Advertising

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgement regarding various issues. Media has had a bad effect on a generation, mainly because, youth is strongly influenced by media.

If you want to learn about it in depth then you have to have a degree in journalism and mass communication. Where you can learn about media and its impact properly. So now you must be thinking, Which institutes to choose for useful studies. Then time to chill because there are multiple institutes and training centers of media in Delhi itself. You can search for mass communication institutes in Delhi or journalism and mass communication colleges in Delhi on internet.

Happy Learning!
Anamika Gupta
IAAN

CAREER IN VIDEO EDITING

Video editing is a professional field and anyone who has real interest in working with video or even basic editing of video can take up this professional very easily. Creativity and technical prowess are the two key skills required in a video editor, if you feel you possess these two skills, is no stopping you from becoming a video editor. 

A video editor is professional responsible for editing the raw footage shot during the making of a movie. Before the increased use of more modern digital video camera's, movie footage was shot on real strips of film.

Video editing serves an interesting career for creative people in the media and entertainment industry. The entire process of making art, aesthetic in the visual media, lies in the technique of editing.

Video editing is classified as linear editing (Tape-to-tape) and non linear editing or digital video editing. Linear editing involves copying just the requires portions of a film from one tape to another any changes or additions needed could be made only by copying the edited content onto another tape, causing undesirable degradation of images.

To learn more about it then you need to have a degree in journalism and mass communication. No worry, there are many mass communication institute in Delhi or mass communication institutes in Delhi. These institutes will help you in your tanning where you will learn about your field in a better way.


Happy Learning!
Anamika Gupta
IAAN 


  

WHY?..... Mass Communication!

Mass communication is a pretty easy concept. The word itself says it all. The use of media to communicate with a large population at the same time. The media can be anything.

Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away from the sources of information. Mass communication is being done through many mediums, such as radio, television, social networking, billboards, and newspapers.

"Mass communication comprises the institutions and techniques by which specialized groups employ technological devices (Radio, TV, Press, films) to disseminate symbolic content to large heterogeneous and widely dispersed audiences."

The wide range of careers in mass communication brings about a great deal of satisfaction and expression of creativity. So, let's take a look at some of the job opportunities after attaining education in Mass Communication.

1- Film Direction

2- Screenwriter

3- Correspondent

4- Radio Jockey

5- Video Jockey

6- Anchor

7- Reporter

8- Photojournalist

9- Public Relation Officer

10- Content Writer

11- Blogger

12- Producer

13- Film Director

14- Sound Engineer

15- Copy Writer and many more.

Hope you have understood the importance of this field. And if you are now ready for having a degree in journalism and mass communication then you don't have to take much stress because there are many schools, colleges and institutions of mass communication. If you are looking for undergraduate courses then again there are lots of undergraduate courses in mass communication in Delhi. 


Happy Learning!
Anamika Gupta
IAAN