Advantages and Objectives of Advertising

Advertising is basically a way of communication. Any business or company uses the advertising method to communicate with public regarding its brand, product or services.

Advertising can also be defined as the way of capturing public attention through paid messages or information which helps promote or sell a product, service or brand.

Advertising includes the public announcements to reveal new product launches, the commercial activities done to stimulate demand, and encourage people to attend a commercial event.

Objectives of Advertising

Brand building – Advertising helps in the establishment and promotion of a brand in the existing market. It also aids in the creation of new market for the brand. With the help of audio-visual advertisements, you can also reminding and reinforce the brand message into your target customers’ mind.

Creation of demand – One of the main objectives of advertising is that it persuades the customers to buy and use a particular product. Hence, advertising also contributes in creating brand awareness and demand.

Informing Customers about a Product, Company or Service – Advertising is also a strong medium of communicating about product, company or service.

Promoting a Particular Feature – Specific objectives of companies can also be fulfilled with the help of advertising. Building up more positive customer attitudes, beating negative promotion, extending customer base, creating comparison in customer’s mind and various other particular objectives can be attained by making a specific advertisement for the same.

Achieve sales and profit goals – Advertisements create awareness about a brand and help in increasing the demand for a product or service. The increased demands results in increased sales and so, profit goals of a company are attained with the help of advertising.

Advantages Of Advertising

Helps In Brand Building: Advertisements work effectively in brand building. Brands who advertise are preferred over those which doesn’t.

Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.

Boosts Up Existing Customers’ Confidence In The Brand: Advertisements boosts up existing customers’ confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand they use.

Attracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding the business.

Educates The Customers: Advertisements inform the customers about different products existing in the market and also educates them in what they should look for in an apt product.

Happy Learning!

Anamika Gupta

IAAN