Public
Relations is a strategic communication tool that uses different channels, to
cultivate favorable relations for the company. It is a practice
of building a positive image or reputation of the company in the eyes of
the public by telling or displaying the company’s products or services, in the
form of featured stories or articles through print or broadcast media. It aims
at building a trust-based relationship between the brand and its customer,
mainly through media exposure and coverage.
Advertising is
described as a paid, non-personal, one-way public communication that draws
public communication towards a product, service, company, or any other thing
through various communication channels, to inform, influence and instigates the
target audience to respond in the manner as desired by the advertiser.
1- Paid vs. Free
2- Controlling
the Message vs. Influencing the Message
3- A 10-second
Spot vs. Perpetuity on the Internet
4- Target audiences
5- Duration of
coverage
Many businesses
believe that advertising and public relations play the same role for their
business and if they do advertising they don’t need PR, and vice versa.
However, PR and
advertising have completely different roles for your business, which are important
to understand to help you reach your target market and achieve your business
objectives.
Advertising is
creating paid announcements to be promoted through different types of media
including online, print, TV, out-of-home and radio.
PR, on the other hand, is a strategic
communication process that builds mutually beneficial relationships between organizations
and the public.
HAPPY LEARNING!
ANAMIKA GUPTA
IAAN
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