Media is the
plural form for medium and involves the collective communication sources or
mediums including television, radio, newspapers, internet, social media sites
and various relevant sites and blogs. The main purpose of media is to
disseminate the information and knowledge.
Benefits
of working with the media
By
working with the media, you can:
Influence policy
The public profile it
provides establishes a reputation for advice, which policymakers may follow up.
For politicians in particular, a piece of research may only become 'real' when
it has appeared in a newspaper. More than one programme director has told us
they were only able to get senior civil servants to take their research
seriously once it appeared in the national press.
Raise your profile
A media profile can help
with raising additional funding for research, attracting offers of consultancy
work and promoting the brand of your institution and the ESRC.
Media attention can also
raise the public profile of your discipline and increase public discussion of
social science research.
A raised profile may
also make it easier to gather data, research participants and case studies for
further research.
Journalists usually see
academics as impartial experts so media relations can help to raise your
personal profile, establishing your reputation as a recognized expert or
commentator in the field.
Focus your thinking
Meeting the challenge of
explaining why your research is important clearly and succinctly to a general
audience can help to focus your thinking and sharpen your research agenda.
Happy Learning!
Anamika Gupta
IAAN
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