These are some important techniques for monitoring
television news.
Check the text first. For a more
cost-effective solution, employ a media monitoring service that permits clients
to subscribe to only the closed-caption text of broadcast news or one that will
do customized keyword searches after broadcast. In most cases, clients can then
opt to see a preview video of only the most important clips that the monitoring
service has identified.
Integrate with social media.
TV networks and local stations now promote their programs and engage with their
audience on social media where viewers share and discuss TV news stories.
Because of that noteworthy trend, it’s essential to use a media monitoring service
that integrates TV and social media data.
Bottom Line: Despite the rise of online news, it remains vital for large organizations to monitor television news. Even today, television remains the most popular source for news. That means it’s essential to integrate TV news monitoring into a comprehensive media monitoring and measurement program.
Monitor both local and cable TV networks and their websites. While many news organizations put some of their newscasts on
their websites or on YouTube, not all stories from the live broadcast are
posted and stories are often not posted in their entirety. Therefore, monitor
text on the websites of local TV stations. These are usually included in online
news monitoring services.
Focus on specific keywords. Selecting specific keywords is critical to locate relevant videos. Concentrating on specific high-priority searches, such as a brand initiative, is more effective and affordable that attempting to monitor every brand mention. It’s important to include spelling variations, and common misspellings of the company, brand, and high-level executives.
Happy Learning!
Anamika Gupta
IAAN
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