Importance of building good relationships in Media

This is pretty conventional or you can say obvious that maintaining a healthy atmosphere is essential for every individual. The importance is derived by a responsibility lying on our shoulders, the responsibility to keep a clean image in the society. It is very important to know that organisations and institutions also face hard times and so it is very necessary for them to have balanced relations in the corporate world as well as in the media world.

IAAN School of Mass Communication also holds a very good reputation in the media world. The Best media college located in New Friends Colony, South Delhi has contacts in various embassies like the Chinese embassy, European embassy and many news channels like Sahara Samay, NDTV, India TV etc. This is how IAAN is leading in the list of top ten Media colleges in Delhi. At IAAN, the importance of having balanced relationships is taught as well as shown.

To build a Good reputation
It is very important to have a good reputation for an institution or an organisation. With the help of media, one can easily build a good image in the eyes of the world.

To share your  news
Having good contacts in media will automatically lead to great results. Yes, friendships do more good in the media industry. With that you can grab the benefit of having your news stories published or telecasted in an effective manner.

Growing in terms of developing contacts
Media persons are popular wherever they go. They meet film stars, politicians and people know them. They’re like ‘the kid’ if we call professional world a school. So getting in contact with a media person gives you contacts and more contacts and more contacts. And you never know when you might need these contacts.

Media industry can make you grow and glow in the world. You should understand the importance of good conduct and importance of good relationships. Otherwise, media industry can snatch the light too and in no time

Happy Learning!

Ashesha Arora 

IAAN

CULTURAL IMPERIALISM

Cultural imperialism is the process and practice of promoting one culture over another.

Often this occurs during colonization, where one nation overpowers another country, typically one that is economically disadvantaged and/or militarily weaker. The dominant country then forces its cultural beliefs and practices onto the conquered nation. This has happened since nations have been warring, beginning with the Greek and Roman empires to the French and British empires, the American Revolution and the rise of communist governments in China and the Soviet Union to present day changes in governments around the world.

Cultural imperialism emphasizes the segmentation of the working class: stable workers are encouraged to dissociate themselves from temporary workers, who in turn separate themselves from the unemployed, who are further segmented among themselves within the 'underground economy'.   

Cultural imperialism encourage working people to think of themselves as part of a hierarchy emphasizing minute differences in life style, in race and gender, with those below them rather than the vast inequalities that separate them from those above.

The concepts of cultural and media imperialism were much critiqued during the 1980s and 1990s, and many scholars preferred alternative concepts such as globalization and cultural globalization to analyze issues of intercultural contact, whether asymmetrical or otherwise. John Tomlinson critiqued the concept, identified four different discourses of cultural imperialism, and argued in favor of its substitution with the term “globalization.” Mirrlees has placed Tomlinson’s work in context by describing the dialectical—parallel but mutually aware—development of both a cultural imperialism and a cultural globalization paradigm. Both are influential in the 21st century.

Happy Learning!
Anamika Gupta
IAAN

Different Types of Resume

There are several basic types of resumes you can use to apply for job openings. You can choose to write a chronological, functional, combination, or a targeted resume. Each resume type is used for different purposes. Therefore, when deciding which type of resume to use, you have to think about your current circumstances.

Chronological

This is a very popular format used by many candidates. As you can understand by the name, a chronological resume focuses on the sequential history of your work. This is mostly presented in reverse chronological sequence as it starts with the recent first. This means that the resume will start with your current work and will go backward.

This type of resume allows you to show your work history well.

It works well if you have not changed jobs very frequently and could stick to 2-3 organizations maximum. This format shows your growth, your career path, and upward progression well.

Functional

A functional resume focuses on your skills and experience and de-emphasizes your work history. Employment history is secondary to the abilities you have to offer. This basic resume type is preferable if you have lapses in employment. The gaps could occur for any number of reasons such as raising a family, illness, or job loss.

It is also beneficial for new graduates who have limited employment experience or people who are in the middle of a career change. Those who have had diverse occupations with no focused career path will also find this basic resume type helpful.

Info graphic

Infographic resumes include graphic design elements in addition to or instead of text. A traditional resume uses text to list a candidate's work experience, education, and skills, while an infographic resume uses layout, color, design, formatting, icons, and font styling to organize content.​

Targeted

In order to maximize your chances of landing an interview, you should tailor your resume to each potential job. Tailoring your resume involves providing information about your knowledge, skills, abilities, accomplishments, and experience that is relevant to a particular job posting. By sending a targeted resume, you can demonstrate to recruiters that you fit their desired profile.

Happy Learning!

Anamika Gupta

IAAN

Keys to become an excellent Orator

“Speech has power. Words do not fade. What starts as a sound, ends in a deed”.

-          Abraham Joshua

Speaking is an art. It is a well known fact that a person who has the capability to speak well can win the world. But if you don’t know how to express yourself then you might even lose what’s yours. You know how politicians win elections with the power of words. Yes, just fake and hateful speeches. Isn’t that interesting how well we know their tact to trap voters and  still fall for it? Yes, that’s the Art I’m talking about.

Now, be it in the field of Mass Media or anywhere else. One should have proper command on the languages he/she speaks in order to make an impact on others. With words you can impress or depress. From learning the basics to building your vocabulary stronger, you need teachers and training which you'd find at IAAN School of Mass Communication at New Friends Colony, New Delhi. It is one of the Best Media colleges in Delhi.

Now, coming back to the keys,we have:

1.      Get your facts right

You should know what you are saying and should have complete knowledge about the topic you’re gonna discuss. Otherwise you might encounter“Can you hear yourself” situation in no time. Getting facts right adds much to your GK and others’ too.

2.      Be a good listener

Be keen at grasping what knowledge others give you while discussing topics ( be it important or unimportant). To be a good Orator you first need to be a good listener. Be patient and let others finish their points before you start bombarding yours. There’s a whole lot of difference between a Debate and an Argument.

3.      Good Vocabulary

Add good yet understandable words to your vocabulary. Your speech should be easy to understand and should be able to grab attention of the listeners. Don’t make your vocabulary too exclusive, the language shouldn’t be alien to majority.

4.      Accent

Now accent is something which makes people judge how fake or real your are. So yes, be who you are, don’t try to act ‘too British or too Sanskrit’ because it would have you end up making a complete fool out of yourself.

5.      Learn from the existing Leaders

In this world full of Manmohan Singhs, be a Shashi Tharoor. Well, jokes apart. You learn from your parents, teachers and role models. Likewise, you should learn the art of speaking from our National Leaders too.  Adopting their style of speaking and making an impact can lead to a million possibilities. I don’t call it copying, it’s a part of the learning process.

With these keys you can achieve what ever you want. Remember, no action is stronger than words.

Happy Learning!

Ashesha Arora

IAAN

Media Convergence

The Term, media convergence came up at the recent In Design User Group in the context of developing interactive digital media magazines for the iPad and other upcoming media tables.  In broad strokes, it is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.

Media Convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. 

Firstly how has media convergence and the switch to the use of so much technology affected the production and distribution of news?

HOW MEDIA CONVERGENCE AFFECT COMMUNICATION (JOURNALISM)

At first the newspaper/magazine industry reacted poorly and to me a major part of the cause of their steep decline has been in part their own inaction and lack of preparing for the future, a predicted future, which they themselves had reported and covered.

Media Convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the "three C' s'- computing, communication and content-and is a direct consequence of the digitization of media content and the popularization of the internet. Media Convergence transforms established industries, services, and work practiced and enables entirely new forms of content to emerge.

Happy Learning!

Anamika Gupta

IAAN

Types of Paper for Printing

Choosing from the various types of paper available on the market is a key factor in achieving top quality digital printing. You need to choose the paper that type is best suited to bringing out the visual and textual contents of our publishing or graphic design project, a choice that should be made carefully and that will vary depending on the type of product you wish to print.

Printing paper types

Printing paper comes in many different types, each with different uses and benefits. Here are some of the most popular types of printing paper:  

Inkjet Printer Paper

This type of paper is designed for specific use with inkjet printers. There are different forms of inkjet paper which work well with inkjet ink, including photo, glossy, business card, and greeting card variants.

Laser Printer Paper

Laser paper is best used with a laser printer. This is used more in business environments for tasks such as printing documents, cheques, and mailing labels.

Matte

Matt paper is the opposite to gloss – it is coated with a matte finish to produce a paper that isn’t shiny, preventing glare. This type of paper is perfect for reports, flyers and leaflets.

Bright White

Bright white paper sheets are much smoother and are non-textured, which makes them ideal for high-quality, presentable double-sided printing.

Glossy

Gloss paper is typically used for flyers and brochures as it has a high shine. As the ink dries well there is no need for a seal varnish as the ink does not rub off.

Silk coated paper

The interim between gloss and matte, silk coated paper has a smooth silky coating, leaving it smooth to the touch but without the shine of glass paper. This type of paper can be used for many things such as magazines, books and catalogs.

Bond Paper

This type of paper is stronger and more durable than the average sheet of paper. Instead of being made from low grade wood pulp, it is mostly made up of rag pulp.
It’s perfect for letterheads, typed reports and envelopes.

Happy Learning!

Anamika Gupta

IAAN

मीडिया शिक्षा

जानकारी के लिए बढ़ती भूख के इस आधुनिक युग में, मीडिया प्रमुख भूमिका निभाता है। आम नागरिक पूरी तरह से अंतरराष्ट्रीय, राष्ट्रीय या क्षेत्रीय जानकारी या समाचार के लिए मीडिया पर निर्भर हैं। यह निर्भरता, हालांकि मीडिया कर्मियों की जिम्मेदारी बढ़ाती है और इस तरह कर्मचारियों के लिए मीडिया संगठनों की मांग बढ़ जाती है। 

यह तथ्य यह है कि हर कोई आसानी से मीडिया व्यक्ति नहीं बन सकता है लेकिन फिर हम इस समस्या को मीडिया शिक्षा ’द्वारा हल करते हुए देखते हैं, जिसे शिक्षा की विशाल दुनिया में पेश किया गया है।

मीडिया की शिक्षा अन्य विषयों से काफी अलग है और इसके लिए, आपको कुछ बुनियादी बिंदुओं को समझने की आवश्यकता है यदि आप उसी के लिए एक आकांक्षी हैं। मीडिया शिक्षा के लिए एक बुनियादी बात काम करने का व्यावहारिक ज्ञान है। आप कक्षा में बैठकर मीडिया नहीं सीख सकते। आपको बहुत कुछ एक्सप्लोर करना होगा। निम्नलिखित कुछ बिंदु हैं जो आपको अपनी मीडिया शिक्षा के लिए सही संस्थान / कॉलेज / विश्वविद्यालय चुनने में मदद करेंगे ।

 1-      कॉलेज में शिक्षक होने चाहिए जो पेशेवर रूप से क्षेत्र में काम किया है। यह अनुभव वास्तव में मार्गदर्शन और अंततः छात्रों के सीखने के तरीके को प्रभावित करता है।

 2-      कॉलेज को ऐसे उपकरणों को रखना चाहिए जो टीवी ट्रेनिंग एंकरिंग, रेडियो लैब, वीडियो एडिटिंग मशीन और सॉफ्टवेयर, कंप्यूटर लैब, फोटो एडिटिंग सॉफ्टवेयर्स, फोटोग्राफी और वीडियोग्राफी के लिए कैमरा, क्रोमा, मूवेबल और नॉन से लैस स्टूडियो के लिए मीडिया ट्रेनिंग के लिए जरूरी उपकरण हों।

3-      कॉलेज में थ्योरी पहलू के साथ एक व्यावहारिक पाठ्यक्रम भी होना चाहिए।

4- चाहे कॉलेज में कुछ विशेष या विभिन्न गतिविधियाँ हों जैसे कि कैंपस अख़बार या छात्रों के व्यावहारिक प्रशिक्षण को सुनिश्चित करने के लिए प्रोडक्शन टीम एक प्लस पॉइंट होगा।

5- नई प्रौद्योगिकियों की शुरुआत के साथ, मीडिया की कार्य संस्कृति में विभिन्न संशोधन हुए हैं। किसी को यह सुनिश्चित करना चाहिए कि कॉलेज के पाठ्यक्रम में सोशल मीडिया, वेब मीडिया या नया मीडिया है।

यह सच है कि प्रत्येक छात्र अपने स्नातक कॉलेज में एक बड़े परिसर का सपना देखता है, लेकिन यह मीडिया के छात्रों के लिए एक शर्त नहीं हो सकती है। भले ही किसी कॉलेज में बड़ा कैंपस न हो लेकिन सही इंफ्रास्ट्रक्चर और संकाय हों, आप सही जगह पर हैं। मीडिया में पेशा इतना व्यापक, दिलचस्प और रचनात्मक है कि एक बार जब आप प्रशिक्षित हो जाते हैं, तो आपके द्वारा खोजा जाने वाला परिसर किसी भी अन्य पेशे के दायरे से बड़ा होगा।

अनामिका गुप्ता

इयान