Monday, 30 April 2018

Mushrooming Growth of Mass Communication Institutes in Delhi

Advertising is everywhere. It has become our dominant creative industry. Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Nowadays, many companies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a company to promote their new product or services if they do the promotion without a proper advertisement. There are so many Media colleges and Institutes available in Delhi offering Journalism and Advertising courses.

IAAN School of Journalism and Mass Communication is one of the best media college conducting many media courses related to advertising and media.

Advertising offers a promising career as the requirement is Ads is everywhere. Companies can choose different media of advertisement, such as through advertising in newspaper, magazine, online, television and so on.   In the modern advertising strategies, various appeal such as sexual, shock, emotional, fear and humors are included. These appeals tend to raise high brand awareness and brand recognition among a large audience.

Do you know about celebrity endorsement? is a form of advertising campaign or marketing strategy used by brandscompanies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. The reason for using celebrities as endorsers is due to their huge potential influence. Compared to other endorser types, famous people achieve a higher degree of attention and recall. They increase awareness of a company's advertising, create positive feelings towards brands and are perceived by consumers as more entertaining. Besides, using a celebrity in advertising is more likely to positively affect consumers' brand attitudes and purchase intention.

A good advertisement attracts large no. of customers which ultimately improves sales of that particular sale or service. Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand.


Wednesday, 18 April 2018

Social Media: The emerging wing of mainstream media

This is a proven fact that media industry plays a vital role in almost every sector related to the development of a country. Not only for journalists but it has also become a medium of communication for all the citizens of country with its new wing called social media. You are reading this article just because you are active on social media. Apart from this, one can use social media for putting forward their opinion about any and every issue prevailing across their nation or the whole world, one can use their social media handle for sharing feedback for various kinds of products and services available online and offline or one can also share your creative writings to build your identity while spending almost negligible amount of money.

Everyone is so well aware about the use of social media but are you aware about the thing that social media has grown up as a complete industry in its own and is providing jobs to many people. There are a lot of job profiles related to social media like content writing, online marketing, graphic designing and many more. Yes, you are already doing some of these things while managing your personal social media handles but have you ever thought of taking it up as a career option? If you have then you might have pondered over the institutes where you can get proper training for this work. No worry, there are a lot of Mass Communication institutes in Delhi itself that are offering best Post Graduate and Undergraduate courses in Mass Communication in Delhi. Now, don’t get confused between Mass Communication and Social Media. Social media is a part of Mass Communication along with other wings of media and keeping in view the rapid growth in the opportunities related to social media, best media colleges has started adding the subject of social media in their training curriculum in which they teach ethics of working culture for social media.

One of the best media college that has updated this latest trend of technology as a subject in its practical curriculum is IAAN School of Mass Communication located in South Delhi. This college is an affiliated study center of Makhanlal Chaturvedi National University of Journalism and Communication and offers Undergraduate/ Postgraduate degree as well as 1 year UG/PG diploma programs in Mass Communication and Journalism for limited seats only. The season of admission has started. Don’t miss the chance. Hurry and grab your seat today.

-Arshi Ansari

Friday, 6 April 2018

Do you know the power of your mind?

You feed it with faith and then it feeds you with the same thought which plays role and reflection in your deeds. I think it's time that we give efforts in developing our character as an individual. Every human being is authentic in his own life but we are ignorant to few things. 

That nice outfit you bought and that makeup you wear is going to get off as the day ends. Your happiness attached to it is temporary. Those who fall 7 times and get up 8 times are always the people who know to build success. They know when and where to apply courage, have strength and listen to deep conscious  Passion is just a word until you start feeling it. So take a deep breath and test your skills and interest. Go for the best possible way of your life to fulfil your wishes. 

Stop living for the peer group and start living for yourself. Stop wearing makeup because you might get judged for your skin. Heart and conscious are more influencing than pretty looks. Anyone can be eye candy but only a few know to be soul food. 

Desire more for what you desire and yet respect the desires of your closed ones. Peace comes with people in room being happy, which in turn makes you happy. 

So get your father a new watch or wallet, cook a meal for your mother instead of the other way round, and feel the true love; the happiness and the new positive thoughts; the right message to your consciousness.