Advertising is everywhere. It has become our dominant creative industry. Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Nowadays, many companies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a company to promote their new product or services if they do the promotion without a proper advertisement. There are so many Media colleges and Institutes available in Delhi offering Journalism and Advertising courses.
IAAN School of Journalism and Mass Communication is one of the best media college conducting many media courses related to advertising and media.
Advertising offers a promising career as the requirement is Ads is everywhere. Companies can choose different media of advertisement, such as through advertising in newspaper, magazine, online, television and so on. In the modern advertising strategies, various appeal such as sexual, shock, emotional, fear and humors are included. These appeals tend to raise high brand awareness and brand recognition among a large audience.
Do you know about celebrity endorsement? is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. The reason for using celebrities as endorsers is due to their huge potential influence. Compared to other endorser types, famous people achieve a higher degree of attention and recall. They increase awareness of a company's advertising, create positive feelings towards brands and are perceived by consumers as more entertaining. Besides, using a celebrity in advertising is more likely to positively affect consumers' brand attitudes and purchase intention.
A good advertisement attracts large no. of customers which ultimately improves sales of that particular sale or service. Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand.