Tuesday, 31 July 2018

Creative Brief


A creative brief is a blueprint that explains the ins and outs of a project for the creative team, agency, or designer who ever are working on it. Think of it as a summary for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project.

Creating a good creative brief takes a while. Always remember your business needs and goal while developing a creative brief. It makes the process of client servicing more easy and convincing. It also let you save money in the long run of your business and shows your project and goal clearly.

Every ad agency relies on creative brief for their better work in the future and to avoid problems of any confusion. And always remember not to tell lot of detail about your project. Try to write less as the name suggests and maintain the surprise for the audience.

Steps to write a creative brief:

1.     Tell about your company and work: People tend to seek information about the company and its accountability before reading any other information. Hence always describe your company briefly in your creative brief.

2.     Explain your project: After knowing about your company a little they would like to know about the project you are talking about. They will want a summary of your project and the whole details about the project. Overwhelming information will force people lose interest and they will leave in middle.

3.     Define your target audience: Explain who your target audience is and who does your creative brief want to attract. Always explain Mention who are you trying to reach.

4.     Explain your goals: It is very necessary to tell your strategy and explain what your goals are. Address the solutions of the problems you are going to give to the audience.

5.     Source of information dissemination: Use the best source of information. Understand your needs first and then choose the source accordingly. Do you want to print a one or two page brochure or pamphlet? Or Some banner?


If you are looking for career in this field then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research about it a bit on internet and with the help of reviews and contacts will get one easily.

Happy learning!

Monday, 30 July 2018

Client Servicing


The client services manager is the ad agency executive who guides the campaign-building process. From client communications and work flow to budgets and billing, client services managers have many responsibilities. Client services managers connect an agency's creative efforts with advertisers’ needs, from leading a first meeting on a new account to researching media outlets for a campaign. 

Most client service managers start their careers as entry-level assistant account executives, learning the ropes with a shorter list of responsibilities on a limited number of accounts. But before this you have to go for graduation or master degree in media so as to learn the creativity process of working in this field. In this case you will definitely think which college to choose for the best client servicing course.

Before selecting any college you really need to research on it properly and find which place would be best for this field. As per the records in India, Delhi has been really good in terms of media courses. You just need to go on Google and type top best Mass media institutes in Delhi. This will bring a list of top media colleges of Delhi. Along with this you can also type Mass Communication institutes in Delhi, through which you can get the best needed information available on internet.

There are many institutes which provide various specializes courses related to media. You can research and find Best institute of mass communication in Delhi. After, when you graduate or post graduate from your college you can start applying for Client servicing Jobs. Your college will also help you in getting a good job. College will play the vital medium through which you will understand the true meaning of Client Servicing and its work process. The college will tell you how to enter into jobs for this.
It will not be surprising to know that there is no right answer and there are certainly no short cuts. The first few months are critical as you need to meet with all direct and indirect clients. Client Servicing Manager plays a critical role in satisfying clients and thus bringing repeat business.

Happy learning!

Saturday, 28 July 2018

Media Ethics


Media Ethics is based on professional conducts. There is certain code of conduct which media people have to keep in their mind. Today we will talk about the 5 steps of ethics which are followed by media people.

1.     Speak truth: When you are in journalism or mass communication job then you have to speak the truth anyway. You should tell the truth you’re your best capability.

2.     Never go wrong with facts and figures: Getting the facts right is one of the most important ethics in Journalism. The stories or news told to the audience are complete when they include the right facts and information.

3.     Maintain privacy of the identity of the rape victim: Never disclose the identity of rape victim so as to save her from other social problems.

4.     No playing with the proofs: Proof of any case is the only thing that can open the truth. Playing or misplacing with the proofs is not allowed in case of media ethics.

5.     Accountability: A sign of Professional journalism is the sign of the media accountability. When media people make mistakes then they must admit it and correct it too. They should then show their feeling of regret that they had made the mistake by mistake and not knowingly. 




To learn more about it then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore.


Friday, 27 July 2018

Media Buying


Media buying is the process of set of strategic multi platform for buying media space and at the lowest price for the period. Media buying clearly speaks as its name that it is a paid category of displaying ad creative and usually starts when media planning ends.

Media buying aims at finding the right place, space and time to deliver the ads to target audience and its main aim is to attract more and audience. Media buyers first plan and make the strategy how to decide the best media channel to display their ads and then they plan how to negotiate with them and buy it in the lowest price possible  as per the budget.

The main focus is to check and ensure that the chosen media outlets fit advertising objectives. This is why it is said that process of advertising is not a job which could be completed in a day. It actually takes a lot of work pressure and smartness.

If you are looking for career in this field then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research a bit on internet and with the help of reviews and contacts will get one easily.


Thursday, 26 July 2018

Media Planning


Media planning is all about strategizing and purchasing ad placements by determining the best form of media to achieve the goal. The planning of media process is to focus on its objective by analyzing frequency, reach, weight, cost and continuity. It basically focuses on which media would be best for our marketing campaign. This media can be either TV, radio, newspaper, magazine or any other form of media.

Today we will discuss about 5 steps to effective media planning:

1.     Analyze your goal: Analyze the goal you have decided for your project. Your goal will play the best method to decide which media tool to choose easily.

2.     Determine your target audience: Before starting your project first determine your target audience. When you are clear about them, it will become easy for you to choose media according to their interest.

3.     Research: When you are done with your target audience, start to research about the campaign you are going to do or whatever your project is based on. This way you will be able to determine the best channels reach your audience.

4.     Build your media plan: Now after researching about your campaign its time to build your plan. Plan and decide which media channel will fit your campaign or project goal.

5.     Get some help and count success: You can also take help of other media planners who are professionals. Your media planner will analyze and achieve measurable goals by tracking engagement.


Media planning is important part of campaigns and other projects. Hence if you are looking for career in this field then you need to have a degree in Journalism and mass communication. In this case don’t get confused to upset because there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research a bit on internet and with the help of reviews and contacts will get one easily.

Happy learning!
By- Sonam Gupta
IAAN

Wednesday, 25 July 2018

Difference between News writing and Feature Writing


News and Feature are those words which are very common in the word of content development and also in our daily life specially news. But not everyone can explain the difference between both. There are many kinds of story writings but the most common kinds are news and feature.

News depends on factual and recent information. News is always weird and bizarre in nature while feature piece is not weird at all. News always focuses on its type of incident or happening and its time. If it is old, it is of no use. Only few news stories can be called news even if the incident is old. In this case the case might have not been closed or because of its follow-ups. Follow up of news story continues the same story for many days but the information is always new. News information is very important and includes 5W and 1H. The 5W&1H are Who, What, Where, When, Why and How. The information of the whole incident is told in very few words yet includes every important thing.

Feature writing does not depend on recent information or happening. It does include information based on facts but does not limit to time. It may cover the story of any issue which is unique and human interest or any big event. Feature writing is done with different perspective or viewpoint. A news story and a feature story have different types of beginnings and endings. The beginning of a feature story, doesn’t give the news straightaway. Instead, it hooks readers reading until the end.

With the view of future studies regarding news and feature writing, you will need to have a degree in Journalism and Mass Communication. No worry, there are multiple institutes and training centers of media in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.

Happy learning!
By-Sonam Gupta
IAAN


Tuesday, 24 July 2018

Impact of Media on Culture


Culture is a mirror of human life which connects present generation with previous generation. It keeps touch with old values and identity. No matter how modern we think we are but somehow we are still living dependent on previous livelihood. And media has a great impact on culture of people.

The new study of new media clearly shows the role of mass communication or mass media in terms of transmission of cultural messages. Culture has always been an important topic everywhere. We have been adopting and mixing other’s culture in ours. Almost everyone is doing this.

There are various tools of Mass media which are important transmitters of cultural messages and play a vital role in shaping culture, yet the process is still very complicated. There is great variety in what messages are accepted by different consumers, how they are interpreted, and how they ultimately are employed. Mass media directly hits the belief of people. Its impact has been on almost everything including religion, language, dress, music, art etc.

There have been many studies on media culture but there is nothing which could explain cultural influences on mass media properly. There are many who debate on this topic but proper influence has yet not been clearly accepted. Media has its own ways to disseminate news through various tools or mediums. Also the world is full of different genre of news. Some make people happy, some make they upset or cry, some are furious in nature and some are socially weak or strong. Its impact on people is according to the nature of news and how it is communicated. There is always a way to spread or communicate news. Your way of telling the information really matters and of course information is here the master which will influence people or audience in its own way. People will see or get the information through various media tools and then react accordingly. This is how media culture rules over the society.

If you want to learn about it in depth then you have to have a degree in journalism and mass communication, where you can learn about media and its impact properly. So now you must be thinking, which institute to choose for useful studies. Then time to chill because there are multiple institutes and training centers of media in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.

Happy learning!
By-Sonam Gupta
IAAN

Monday, 23 July 2018

Looking for Mass Communication Institute?


Are you thinking to do your further studies in Journalism and Mass Communication? Or have you suddenly developed interest for mass communication and have decided to have bachelor or master degree in same but you are confused which college or institute to opt for your better studies and training? Through this blog, you will learn why and which institutes should you prefer for your further studies.

First of all, analyze why you want to do mass communication? Why have you suddenly developed interest for this field? Are you really interested in the field? What is fascinating about this field to you? Answering all these questions is very necessary before actually going for journalism and mass communication.

 There are so many students who think Mass communication is very easy and so if they are unable to get admission for other fields then they need not to worry because Mass Communication is available for them as a solution to their problem. If you think same then you actually need to face the reality. Mass Communication is not at all easy. In fact it takes loads of hard work and practice to get to your goal. You have to be very active, knowledgeable and ready to work anytime. Mass communication does not limit to only few things. All you need to do is keep yourself updated what is happening around the world every day. Also you have to seek and gain knowledge about different streams like politics, crime, entertainment, health, social, sports etc. If you will not take interest in all these things then you will never be able to get what you want as your career.

Hope you have understood the importance and seriousness of this field. And if you are now ready for having a degree in Journalism and Mass Communication then you don’t have to take much stress because there are many schools, colleges and institutes of mass communication. The best thing is there are so many Mass Communication institutes in Delhi itself. Delhi is known for best communication courses. So you can definitely research for the best institute of mass communication in Delhi. Also you can have Mass Communication training in Delhi. These institutes and training centers provides variety of Journalism course in Delhi where you can choose best course in media according to your interest. If you are looking for undergraduate courses then again there are lots of Undergraduate courses in mass communication in Delhi.

Happy learning!
By-Sonam Gupta
IAAN




Saturday, 21 July 2018

VISUAL COMMUNICATION


Visual Communication is one of the most effective means of communication. People prefer to choose visual communication if they want impact of their message on their target audience. Everyone knows that visuals make greater impact than any other means of communication. But Visual Communication is not limited to Television or Photography. It can be in the form of clip, photo, presentation, visual arts, billboards or anything that is in visual form.

There has been a continual advancement in the technological world where various forms of new media are a source for visual communications, such as website design, slideshow presentations, online advertisements, loaded videos, designs created using software such as Illustrator or Coral draw, Photoshop, and more.

Anything which is achieved through sight is called visual communication. It makes things more clear and easy to understand. Making use of visual communication also makes you learn various ways of using different media. Even if you write anything, it comes under visual communication. Visual communication is a good combination of words, pictures, photography, symbols, and signs. These are more expressive and can be used both in the personal and professional levels.

If we see visual communication as study purpose, than it has very good scope as per jobs and career. But having a good knowledge of variety of visual media and how to use them for various reasons is very important. This is why you will have to have a degree in mass communication and journalism. For this you have to go for best media college. No worry, there are many Mass Communication institutes in Delhi itself. And if you want have training then you can also have Mass Communication training in Delhi. There are various training centers in Delhi. So you don’t have to really take stress because putting little effort can result in getting the best institute of mass communication in Delhi so keep working and keep learning.

Happy learning!
By- Sonam Gupta
IAAN

Friday, 20 July 2018

TYPES OF INTERVIEW


As a job seeker there is always a fear of what kind of interview will they face for their job offer. This fear is genuine because nobody knows if it will be a group discussion or with one interviewer. You can expect to have a number of interviews before getting a job offer. Not all of these interviews will be the traditional kind. Every employer has their own style of asking questions in a interview. But if you know how many types of interviews are there then you can prepare for each of them earlier. This will definitely help you in coping up with the fear of interview.

Here are the most important and common types of interview, not so many people know about:

1.     Telephonic Interview: Many a time companies make a call for telephonic interview before they call you for face to face interview. The good thing about this kind of interview is that, if your answers are impressive then the company may also directly call you for joining. 

2.     Face to face Interview: Face to face interview happens between one or two interviewer and the interviewee in person. This is the most common type of interview.

3.     Structured Interview: This type of interview is basically known as ‘Ice-Breaker’ because the questions asked are very general in nature. The interviewer will start the interview by asking about the weather and other less serious questions before starting more serious questions.

4.     Unstructured Interview: This kind of interview generally involves casual and friendly questions. For example, interviewer will ask about your hobbies, strengths, qualifications etc. Here you need to behave very formal or serious. But never overdo anything. Be casual but professionally.

5.     Panel Discussion: Panel discussion involves many interviewers along with one chairperson. They ask questions one by one.

6.     Group Discussion: This type of interview includes more than one interviewer at once. They all are asked same questions and the quality of their answers decides who will get the job.

7.      
If you want to have control on all the above things then you need to have training in communication. So cheer up, because there are many training centers in Delhi itself. You can go for Mass Communication training in Delhi, where you will learn how to face different types of interviews. Also you can go for degree in mass communication, so again you need not to worry because there are many Mass Communication institutes in Delhi.  These institutes will help you in learning, what type of questions are asked in interviews and how can you impress the interviewer. But the most important thing is to get the Best course in Media or the best institute of mass communication in Delhi. This will help you to get

          Happy learning!
By- Sonam Gupta
Iaan




Thursday, 19 July 2018

PERSONALITY DEVELOPMENT


Each and every person born here has some sort of uniqueness or specialty. But everyone needs some changes in them along with when they grow. Grooming personality is very important in one’s life. For this you have to open up your close mindset and go with the flow of life. Trust me these changes will take you towards happiness and real livelihood.

Here are the tips how to groom yourself and develop your personality.

1.     Think Positive: The foremost habit that a person should build up inside him is positivity. When a person starts to take things positively, he will himself notice the change of enthusiasm and blissfulness. So never leave the path of positive thinking.

2.     Dress up well: Never underestimate the power of good dressing sense. Focus on how you dress up for different occasions. People always tend to notice those who dress up well according to the occasion. Focus on what to wear for office, parties, or for any other place.

3.     Body Language: Body language shows your emotions clearly. Hence you should know how to control your body language even when you are not feeling well or you are upset on anything. Focus on how you walk or move your hands while talking. Ask your friends if you need any improvement. Always keep your body straight because it shows your level of confidence. Always wear a smile on your face while talking to people because it tends to tempt people to listen to you more delicately.

4.     Improve your Social Skills: Your appearance alone will never help you to make people notice you. You have to be really good at communication. People will stay connected with you only if you have social skills. You should learn how to talk effectively. Try to have good and positive gestures or face expressions.

5.     Say ‘Hi’ to Failure: A good learner or dream chaser will never fear failure. He will never say ‘no’ to hard work and keep himself prepared for failures. Look, failure is part of life. Chasing something big will bring you some disappointments and various failures but when you will reach your goal, that happiness will be more than anything else in the world. Never forget that if you have never tasted failure, then definitely you have never tasted a real success.


If you want to have control on all the above things then you need to have training in communication. So cheer up, because there are many training centers in Delhi itself. So you can go for Mass Communication training in Delhi, where you will learn how to develop your personality. Also you can go for degree in mass communication, so again you need not to worry because there are many Mass Communication institutes in Delhi.  These institutes will help you in development of your personality in various ways.
Happy learning!
By- Sonam Gupta
Iaan


Wednesday, 18 July 2018

FORMAL AND INFORMAL COMMUNICATION


Formal communication is communication which moves through pre-defined channels set by organizations. They are typically conveyed from top leadership to various departments that move towards lower level employees. This type of communication is very necessary to reach to the goal. This kind of communication focuses on sincere working of employees and the organization.

Communication can be in any form. The drift has taken place in communication styles also. It can be spoken, oral and even in sign language. But the common languages that are considered formal are the written type of communication. When it comes to language, it should never be friendly or show casualness. Either the communication is written or oral, it could be called formal only when the language will be proper and serious which ultimately seeks aim or purpose of the communication.

When it comes to business or corporate life, people tend to prefer formal communication so as to maintain seriousness in the work.
Informal communication is more relational than formal. It is not backed by any pre-determined channels and can happen anywhere and anytime within the organization. The primary goal of this messaging is to preserve and establish relationships with colleagues and superiors and subordinates. Since it is not defined by any channels, messaging moves a lot faster, but it is without any paper trail or official documentation.

Informal communication generally takes place between employees within the workplace, colleague or friends. Employees generally take help of informal communication when they don’t get the message of formal communication. ‘Grapevine communication’ is also considered as informal communication. But a fight has been seen between new studies where they argue that the informal communication comes with more cost. This type of communication follows no particular direction and so its flow is free. It is very friendly and quick. Casual talks, gossips etc are the best example of informal communication.

But though both formal and informal communications are very different in nature but both are equally important in various fields and in different occasions. Since communication plays a vital role in our life, so it is very necessary to know how to talk with different kinds of personalities. For this you will need to have a degree in mass communication. The reason behind this is that you will learn about how to deal with anxiety and fear. You will learn how to communicate fearlessly and confidently with anyone. You can learn the power of communication through this. And now, if you are confused where to go for communication course, No worry, there are lot of Mass Communication institutes in Delhi itself. And if you are confused how to find the best media school or best media college then again you need not to worry. All you need to do is search for Top Best Mass media institutes in Delhi or Mass Communication training in Delhi online. Doing this will help you get best institute of mass communication in Delhi. This way you can move towards your goal or destination.
Happy learning!
By- Sonam Gupta
Iaan

Tuesday, 17 July 2018

UPWARD, DOWNWARD AND HORIZONTAL COMMUNICATION


When it comes to types of communication, people generally talk about verbal and nonverbal communication. In this process they usually forget that upward communication, downward communication and horizontal communication also exist. Along with verbal and nonverbal, upward, downward and horizontal communication are also very important whether it is a corporate sector or a family, or an education institute etc.

Today we are going to discuss about these three forms of communication. Let’s check out the points:

1.     Downward Communication:  Downward communication is the type of communication, which goes from top to bottom, which means the flow of communication go from superior person to inferior one. For Example, When Boss delivers some information for his employers then their goes a chain from superior to inferior. This means the flow of communication is downwards. It depicts the meaningful and effective interaction between two or more people which moves top to bottom.



2.     Upward Communication: Here the flow of communication moves from bottom to top. It is totally opposite to downward communication. When staff or employees communicate to their supervisors, managers and directors, this communication will take a form of chain which will move upwards. With the help of this kind of communication managers can get feedback from employees and then can communicate to their director or boss.


3.     Horizontal Communication: This kind of communication goes between the people of same level, position and rank. For example, when employees communicate with other employees then this flow of communication is called horizontal communication. Horizontal communication decreases the chances of misunderstandings between the people working on the same project.


Understating the nature of communication looks very simple but people fail in the same place where they think that they are best at communication and stops to learn more. If somebody is thinking to have a career in this field where they want to have a job of communication, then it is very necessary to have a degree in mass communication or journalism where he/she can get deep theoretical and practical knowledge of communication as a whole. The good thing is, you don’t have to run here and there for best media college because there are so many Mass Communication institutes in Delhi itself. Having a good knowledge of convincing communication power is very necessary and this is only possible when you will go for Mass Communication training in Delhi. Delhi provides best communication courses, you only need to put your extra efforts in finding the top best Mass media institutes in Delhi. After when you are done at your research you can definitely go for the best institute of mass communication in Delhi as per your choice.

Happy learning!
By-Sonam Gupta
IAAN

Monday, 16 July 2018

How to Write a Good travelogue?


Travel blogging or writing has become quite popular these days. Since people love to travel, they seek for good information of various places to visit. Travel writing basically involves the information of different places including their specialty and other unique things. But writing a travelogue is not that simple. You need to have really good knowledge of the place you are going to write about.

People who love to travel are the one specially, who wants to become the travel writer. But this is fine at some extent. For becoming a travel writer you need to first have atleast a bachelor degree. And what could be best than having a degree of mass communication. If are not graduate or post graduate you can go for Mass Communication institutes in Delhi itself. Also you can search for top best Mass media institutes in Delhi or Mass Communication training in Delhi so as to make it easy for you to decide the best course and degree.

Here are the points through which you will know how to write a good travelogue:

1.     Proper research of the place: The first thing that you need to do is research about the place you want to write on. Having proper details of known and unknown facts is very necessary. So never give up on this point.

2.     Travel, travel and travel: Doing this job for a traveler is the easiest thing because they love to travel and along with that gather so many information that no one will ever have. It is said that practical knowledge is the best kind of knowledge, same applies here. So travel as much you can so as to get never ending experiences.

3.     Pictures speaks louder than words: When you think to write about a particular place, you really need to have very amazing and helpful pictures of that place so that people could get idea of that place.


4.     Never forget to mention the directions: Mentioning the various directions will help your readers or viewers in the best way to reach there. When you have good knowledge of directions only then you would be able to mention everything correctly.


5.     Name a few good Hotels and Restaurants: The first thing people search is hotels and eating places where they are going to visit. Always give or suggest them some really good hotels at different prices and some really good eating places.

6.     Highlight the Attractions of the place: If people ever look for details of the place they are thinking to visit, they tend to look for the various attractions of that place. This makes it very important to highlight the most attractive things and areas of that place.

Happy Learning!By- Sonam GuptaIAAN