Friday, 17 August 2018

MEDIA EDUCATION


Media plays a dominant role in learning process. It provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. Media education is the process through which individuals become media literate – able to critically understand the nature, techniques and impacts of media messages and productions.
Many years ago there was no such training given to the media aspirants but to understand the ethics and guidelines many colleges have taken the initiative and introduced media education.
Media education isn’t about having the right answers: rather, it’s about asking the right questions. Because media issues are complex and often contradictory and controversial, the educator’s role isn’t to impart knowledge, but to facilitate the process of inquiry and dialogue.
This role of the teacher as a facilitator and co-learner in a student-centered learning process is not only the model for media education; it has also become an accepted new critical pedagogy. Today, the chief challenges are to locate and evaluate the right information for one’s needs and to synthesize what one finds into useful knowledge or communication. Media education – with techniques of critical thinking, creative communication and computer, visual and aural literacy skills at its core – is a key part of a 21st century approach to learning.
Till now only colleges were providing the media education but now many schools have also taken the initiative and started integrating mass communication as a subject of teaching. It will help the young people to propagate the new ideas and will know how to take steps for themselves.

Now the question is from where you can get the best education about media. From where you can earn the practical and theoretical learning. So, here is the answer you can go for bachelors, masters degree and diploma as well from a reputed media college. There are many top colleges of Mass media in Delhi which will provide the proper guidance to you and you can also become a big name but you have to give extra efforts to enter the gateway of Media. You can search for the top mass communication colleges in Delhi by searching on net.You can  also get the information about the best media course in Delhi by contacting the top mass communication colleges and institutes in Delhi.


Thursday, 16 August 2018

Reasons why both Hindi and English languages are important in News Industry


You may have normally heard that for journalism it is important to have strong command over that language through which you want to continue the journalism field. But there are only few understand that in this field having a command over both the languages is important.

If you know one language properly but you are very weak at the other, there are chances of facing major language problems while working. You never know if the feed will be sent in Hindi or English to you by a news agency. Here it is very necessary know understand and translate the feed in the needed language.

When your work is good, your boss may anytime ask you to cover events in foreign. What will you do in that case if you don’t have command over English language? There you will face the hurdle in your growth and success. At that point you will only regret that, “Ah! Why did I never think to learn both the languages properly?” Absolutely no one wants to face such situations so you better start learning both the languages properly and a have a good command within your college years if you want to have a career in Journalism or mass communication.

Since communication plays a vital role in our life, so it is very necessary to know how to communicate in different languages. For this you will need to have a degree in mass communication. The reason behind this is that you will learn about how to deal with anxiety and fear. You will learn how to communicate fearlessly and confidently with anyone. You can learn the power of communication through this.

If you are confused where to go for communication course, No worry, there are lot of Mass Communication institutes in Delhi itself. And if you are confused how to find the best media school or best media college then again you need not to worry. All you need to do is search for top best Mass media institutes in Delhi or Mass Communication training in Delhi online. Doing this will help you get best institute of mass communication in Delhi. In these institutes you can have a good command over both Hindi and English by practicing work in both the languages continuously in your college years.

Happy learning!
By-Sonam
IAAN


Wednesday, 15 August 2018

Have you heard of Artificial Intelligence?


Computers and machines have always been considered the most effective and intelligent things on the earth. But definitely we can’t ignore the humans who are creature of these machines. Without the intelligence of human brain creating machines was not possible.

Machines and computers are such things which make our work easy and less complicated. Their capability to do more and more things never stops to grow. Their increasing speed, compatibility and their reduced size is the matter of attraction for the humans.

Artificial Intelligence (AI) is the area of machines specially computers which somehow works like human. Its goal is to create intelligent machines which showcase human capabilities in the body of machine. This is why it is called artificial intelligence. Because though the master is human here but machine is the servant who does all work the work required by the humans. Ultimately humans rely on the machines and they become the masters making the human lazy and dependent on machines.

The word ‘Artificial Intelligence’ came into existence in 1956, but it got popular a lot later. People have now started to know about it. There will be still so many who haven’t heard of this word before. But they have been using the artificial intelligence since long ago. Robots are also one of the important examples of artificial intelligence today. Not just in the movies but also in the real life now robots are being used for making work more convenient and easy. Not only robots but SIRI is also the best example of artificial intelligence. The feature used in Iphones through which people can interact and give orders to go directing on some app.

The research shows that human being has become more dependent on artificial work to save their time and energy. But this study will not be enough for those who want to make career in this filed. People who are interested in this filed will have to have a specialized degree in Journalism and Mass Communication. For this you don’t have to worry because there are a lot of Mass Communication institutes in Delhi itself. And if you are confused how to find the best media school or best media college then again you need not to worry at all. All you need to do is search for Top Best Mass media institutes in Delhi or Mass Communication training in Delhi online. Doing this will help you get best institute of mass communication in Delhi. This way you can get a good knowledge of artificial intelligence.

Happy learning!
By- Sonam Gupta
Iaan




Friday, 3 August 2018

INTERVIEW AND ITS TYPES


As a job seeker there is always a fear of what kind of interview will they face for their job offer. This fear is genuine because nobody knows if it will be a group discussion or with one interviewer. You can expect to have a number of interviews before getting a job offer. Not all of these interviews will be the traditional kind. Every employer has their own style of asking questions in a interview. But if you know how many types of interviews are there then you can prepare for each of them earlier. This will definitely help you in coping up with the fear of interview.

Here are the most important and common types of interview, not so many people know about:

1.     Telephonic Interview: Many a time companies make a call for telephonic interview before they call you for face to face interview. The good thing about this kind of interview is that, if your answers are impressive then the company may also directly call you for joining. 

2.     Face to face Interview: Face to face interview happens between one or two interviewer and the interviewee in person. This is the most common type of interview.

3.     Structured Interview: This type of interview is basically known as ‘Ice-Breaker’ because the questions asked are very general in nature. The interviewer will start the interview by asking about the weather and other less serious questions before starting more serious questions.

4.     Unstructured Interview: This kind of interview generally involves casual and friendly questions. For example, interviewer will ask about your hobbies, strengths, qualifications etc. Here you need to behave very formal or serious. But never overdo anything. Be casual but professionally.

5.     Panel Discussion: Panel discussion involves many interviewers along with one chairperson. They ask questions one by one.

6.     Group Discussion: This type of interview includes more than one interviewer at once. They all are asked same questions and the quality of their answers decides who will get the job.



If you want to have control on all the above things then you need to have training in communication. So cheer up, because there are many training centers in Delhi itself. You can go for Mass Communication training in Delhi, where you will learn how to face different types of interviews. Also you can go for degree in mass communication, so again you need not to worry because there are many Mass Communication institutes in Delhi. These institutes will help you in learning, what type of questions are asked in interviews and how can you impress the interviewer. But the most important thing is to get the Best course in Media or the best institute of mass communication in Delhi. This will help you to get

Happy learning!
By- Sonam Gupta
Iaan


Thursday, 2 August 2018

Importance of Communication


Society can be defined as a large group of people who live together and share their ideas and work don with others. We also call a country as a society. And the development of the society is not possible without communication. Communication brings people closer. Communication beautifies the social environment.

The relationship between the communication and the human society is immense. They have achieved a huge growth during their long partnership. Humans simply could not achieve this kind of development and growth without the existence of communication. Communication plays a vital role in educating the society. It helps in exchange of information, goods and services, ideas and responsibility. The channel of communication can vary from one to other like in person, television, radio, newspaper, internet etc.

When a child takes birth it is communication that helps in the growth of that child. It helps him develop in good environment that connects him with love and care which means there is dialogue exchange in the family or between individuals. Communication connects people and helps them to have better understanding for each other. It helps find solution for even the worst situation or the worst conflict. Communication shows you hope.

If you don’t communicate with people that means you will lose the power to open up yourself and talk effectively which will eventually create feeling of fear inside you. That’s why it is very necessary to have communication.


In our daily life, by well communicating, you can make many friends or build better relationship with your friends or family. You are a good communicator when you can fluently sharing your thoughts, information and your ideas with others. Communication is the method to spread awareness among people related to different issues.


If you want to learn about it in depth then you have to have a degree in journalism and mass communication, where you can learn about communication and its role. So now you must be thinking, which institute to choose for better studies. Then time to chill because there are multiple Mass communication and journalism colleges and mass communication training in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.



Happy learning!

Wednesday, 1 August 2018

Opportunities in media sectors


Media industry plays an important role in any region of the country. It helps you to know about what is going on inside and outside the country. The primary purpose of the media is communication. Events or information is interpreted and reported to a defined audience with the goal of educating, informing, entertaining and in some cases, protecting that audience.

As far as it is concerned that why many students should go for media courses then you should know that media is one of the fastest growing industries and so it also has the great scope for variety of media jobs.

A career in the media industry is an exciting one.  It is full of incredible opportunities and is a career that will keep you constantly in the real world. In this world of instant communication, the media stays at the very core of our foundation. Media is an industry which is also known for fame and popularity among the people. Also this industry is highly respectable. Students who are keen interested in such fields are most welcome.

Mass Communication is responsible in shaping our society.  Now the question arises, how to enter in the industry? The best answer to it is media courses which lets you shape yourself in the best way you can. Mass Communication colleges provides you various related courses like advertising, Public Relation, Electronic Media, Print Media, Photography, film making and new media.

There are a lot of Journalism, Mass communication, Advertising, public relation , P.R., photography, colleges/Institutes in India. But Delhi is known for best media jobs. There are many Mass Communication institutes in Delhi itself where you will not only learn how to face challenging activities but you will learn to speak and talk in the right manner. And if you want to take training in communication then you should search for Mass Communication training in Delhi. It will help you to become fierce and fearless. It will give you the best possible facilities available out there.

Also there are ample of Government approved mass media institutes in the country which provides you best courses in Media and best institute of mass communication in Delhi itself. These courses emerges the oral and written forms of communication with the advancement of technologies and tools through which you can learn properly and in depth.

Happy learning!


Tuesday, 31 July 2018

Creative Brief


A creative brief is a blueprint that explains the ins and outs of a project for the creative team, agency, or designer who ever are working on it. Think of it as a summary for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project.

Creating a good creative brief takes a while. Always remember your business needs and goal while developing a creative brief. It makes the process of client servicing more easy and convincing. It also let you save money in the long run of your business and shows your project and goal clearly.

Every ad agency relies on creative brief for their better work in the future and to avoid problems of any confusion. And always remember not to tell lot of detail about your project. Try to write less as the name suggests and maintain the surprise for the audience.

Steps to write a creative brief:

1.     Tell about your company and work: People tend to seek information about the company and its accountability before reading any other information. Hence always describe your company briefly in your creative brief.

2.     Explain your project: After knowing about your company a little they would like to know about the project you are talking about. They will want a summary of your project and the whole details about the project. Overwhelming information will force people lose interest and they will leave in middle.

3.     Define your target audience: Explain who your target audience is and who does your creative brief want to attract. Always explain Mention who are you trying to reach.

4.     Explain your goals: It is very necessary to tell your strategy and explain what your goals are. Address the solutions of the problems you are going to give to the audience.

5.     Source of information dissemination: Use the best source of information. Understand your needs first and then choose the source accordingly. Do you want to print a one or two page brochure or pamphlet? Or Some banner?


If you are looking for career in this field then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research about it a bit on internet and with the help of reviews and contacts will get one easily.

Happy learning!

Monday, 30 July 2018

Client Servicing


The client services manager is the ad agency executive who guides the campaign-building process. From client communications and work flow to budgets and billing, client services managers have many responsibilities. Client services managers connect an agency's creative efforts with advertisers’ needs, from leading a first meeting on a new account to researching media outlets for a campaign. 

Most client service managers start their careers as entry-level assistant account executives, learning the ropes with a shorter list of responsibilities on a limited number of accounts. But before this you have to go for graduation or master degree in media so as to learn the creativity process of working in this field. In this case you will definitely think which college to choose for the best client servicing course.

Before selecting any college you really need to research on it properly and find which place would be best for this field. As per the records in India, Delhi has been really good in terms of media courses. You just need to go on Google and type top best Mass media institutes in Delhi. This will bring a list of top media colleges of Delhi. Along with this you can also type Mass Communication institutes in Delhi, through which you can get the best needed information available on internet.

There are many institutes which provide various specializes courses related to media. You can research and find Best institute of mass communication in Delhi. After, when you graduate or post graduate from your college you can start applying for Client servicing Jobs. Your college will also help you in getting a good job. College will play the vital medium through which you will understand the true meaning of Client Servicing and its work process. The college will tell you how to enter into jobs for this.
It will not be surprising to know that there is no right answer and there are certainly no short cuts. The first few months are critical as you need to meet with all direct and indirect clients. Client Servicing Manager plays a critical role in satisfying clients and thus bringing repeat business.

Happy learning!

Saturday, 28 July 2018

Media Ethics


Media Ethics is based on professional conducts. There is certain code of conduct which media people have to keep in their mind. Today we will talk about the 5 steps of ethics which are followed by media people.

1.     Speak truth: When you are in journalism or mass communication job then you have to speak the truth anyway. You should tell the truth you’re your best capability.

2.     Never go wrong with facts and figures: Getting the facts right is one of the most important ethics in Journalism. The stories or news told to the audience are complete when they include the right facts and information.

3.     Maintain privacy of the identity of the rape victim: Never disclose the identity of rape victim so as to save her from other social problems.

4.     No playing with the proofs: Proof of any case is the only thing that can open the truth. Playing or misplacing with the proofs is not allowed in case of media ethics.

5.     Accountability: A sign of Professional journalism is the sign of the media accountability. When media people make mistakes then they must admit it and correct it too. They should then show their feeling of regret that they had made the mistake by mistake and not knowingly. 




To learn more about it then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore.


Friday, 27 July 2018

Media Buying


Media buying is the process of set of strategic multi platform for buying media space and at the lowest price for the period. Media buying clearly speaks as its name that it is a paid category of displaying ad creative and usually starts when media planning ends.

Media buying aims at finding the right place, space and time to deliver the ads to target audience and its main aim is to attract more and audience. Media buyers first plan and make the strategy how to decide the best media channel to display their ads and then they plan how to negotiate with them and buy it in the lowest price possible  as per the budget.

The main focus is to check and ensure that the chosen media outlets fit advertising objectives. This is why it is said that process of advertising is not a job which could be completed in a day. It actually takes a lot of work pressure and smartness.

If you are looking for career in this field then you need to have a degree in Journalism and mass communication. No worry, there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research a bit on internet and with the help of reviews and contacts will get one easily.


Thursday, 26 July 2018

Media Planning


Media planning is all about strategizing and purchasing ad placements by determining the best form of media to achieve the goal. The planning of media process is to focus on its objective by analyzing frequency, reach, weight, cost and continuity. It basically focuses on which media would be best for our marketing campaign. This media can be either TV, radio, newspaper, magazine or any other form of media.

Today we will discuss about 5 steps to effective media planning:

1.     Analyze your goal: Analyze the goal you have decided for your project. Your goal will play the best method to decide which media tool to choose easily.

2.     Determine your target audience: Before starting your project first determine your target audience. When you are clear about them, it will become easy for you to choose media according to their interest.

3.     Research: When you are done with your target audience, start to research about the campaign you are going to do or whatever your project is based on. This way you will be able to determine the best channels reach your audience.

4.     Build your media plan: Now after researching about your campaign its time to build your plan. Plan and decide which media channel will fit your campaign or project goal.

5.     Get some help and count success: You can also take help of other media planners who are professionals. Your media planner will analyze and achieve measurable goals by tracking engagement.


Media planning is important part of campaigns and other projects. Hence if you are looking for career in this field then you need to have a degree in Journalism and mass communication. In this case don’t get confused to upset because there are many Mass Communication institutes in Delhi or Mass Communication institutes in Delhi. This will make it easy for you to find a best media school available out there. These schools and institutes will help you in your training where you will learn about your field in a better way. Finding a best institute of mass communication in Delhi is not that big deal anymore. You need to research a bit on internet and with the help of reviews and contacts will get one easily.

Happy learning!
By- Sonam Gupta
IAAN

Wednesday, 25 July 2018

Difference between News writing and Feature Writing


News and Feature are those words which are very common in the word of content development and also in our daily life specially news. But not everyone can explain the difference between both. There are many kinds of story writings but the most common kinds are news and feature.

News depends on factual and recent information. News is always weird and bizarre in nature while feature piece is not weird at all. News always focuses on its type of incident or happening and its time. If it is old, it is of no use. Only few news stories can be called news even if the incident is old. In this case the case might have not been closed or because of its follow-ups. Follow up of news story continues the same story for many days but the information is always new. News information is very important and includes 5W and 1H. The 5W&1H are Who, What, Where, When, Why and How. The information of the whole incident is told in very few words yet includes every important thing.

Feature writing does not depend on recent information or happening. It does include information based on facts but does not limit to time. It may cover the story of any issue which is unique and human interest or any big event. Feature writing is done with different perspective or viewpoint. A news story and a feature story have different types of beginnings and endings. The beginning of a feature story, doesn’t give the news straightaway. Instead, it hooks readers reading until the end.

With the view of future studies regarding news and feature writing, you will need to have a degree in Journalism and Mass Communication. No worry, there are multiple institutes and training centers of media in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.

Happy learning!
By-Sonam Gupta
IAAN


Tuesday, 24 July 2018

Impact of Media on Culture


Culture is a mirror of human life which connects present generation with previous generation. It keeps touch with old values and identity. No matter how modern we think we are but somehow we are still living dependent on previous livelihood. And media has a great impact on culture of people.

The new study of new media clearly shows the role of mass communication or mass media in terms of transmission of cultural messages. Culture has always been an important topic everywhere. We have been adopting and mixing other’s culture in ours. Almost everyone is doing this.

There are various tools of Mass media which are important transmitters of cultural messages and play a vital role in shaping culture, yet the process is still very complicated. There is great variety in what messages are accepted by different consumers, how they are interpreted, and how they ultimately are employed. Mass media directly hits the belief of people. Its impact has been on almost everything including religion, language, dress, music, art etc.

There have been many studies on media culture but there is nothing which could explain cultural influences on mass media properly. There are many who debate on this topic but proper influence has yet not been clearly accepted. Media has its own ways to disseminate news through various tools or mediums. Also the world is full of different genre of news. Some make people happy, some make they upset or cry, some are furious in nature and some are socially weak or strong. Its impact on people is according to the nature of news and how it is communicated. There is always a way to spread or communicate news. Your way of telling the information really matters and of course information is here the master which will influence people or audience in its own way. People will see or get the information through various media tools and then react accordingly. This is how media culture rules over the society.

If you want to learn about it in depth then you have to have a degree in journalism and mass communication, where you can learn about media and its impact properly. So now you must be thinking, which institute to choose for useful studies. Then time to chill because there are multiple institutes and training centers of media in Delhi itself. You can doubtlessly search for Mass Communication institutes in Delhi or Journalism and Mass Communication colleges in Delhi on internet. You can visit websites of various institutes with the help of those links on internet. This way you can find best institute of mass communication in Delhi. You can contact different colleges and ask about the best course in Media. As per the data or information you will receive, you can decide which h is the best media college available in Delhi.

Happy learning!
By-Sonam Gupta
IAAN

Monday, 23 July 2018

Looking for Mass Communication Institute?


Are you thinking to do your further studies in Journalism and Mass Communication? Or have you suddenly developed interest for mass communication and have decided to have bachelor or master degree in same but you are confused which college or institute to opt for your better studies and training? Through this blog, you will learn why and which institutes should you prefer for your further studies.

First of all, analyze why you want to do mass communication? Why have you suddenly developed interest for this field? Are you really interested in the field? What is fascinating about this field to you? Answering all these questions is very necessary before actually going for journalism and mass communication.

 There are so many students who think Mass communication is very easy and so if they are unable to get admission for other fields then they need not to worry because Mass Communication is available for them as a solution to their problem. If you think same then you actually need to face the reality. Mass Communication is not at all easy. In fact it takes loads of hard work and practice to get to your goal. You have to be very active, knowledgeable and ready to work anytime. Mass communication does not limit to only few things. All you need to do is keep yourself updated what is happening around the world every day. Also you have to seek and gain knowledge about different streams like politics, crime, entertainment, health, social, sports etc. If you will not take interest in all these things then you will never be able to get what you want as your career.

Hope you have understood the importance and seriousness of this field. And if you are now ready for having a degree in Journalism and Mass Communication then you don’t have to take much stress because there are many schools, colleges and institutes of mass communication. The best thing is there are so many Mass Communication institutes in Delhi itself. Delhi is known for best communication courses. So you can definitely research for the best institute of mass communication in Delhi. Also you can have Mass Communication training in Delhi. These institutes and training centers provides variety of Journalism course in Delhi where you can choose best course in media according to your interest. If you are looking for undergraduate courses then again there are lots of Undergraduate courses in mass communication in Delhi.

Happy learning!
By-Sonam Gupta
IAAN