News in newspaper is
made up of four part. First , Headline is similar to topic in general
paragraph, but chosen word must arouse people who read it. Second part is lead
that sum up what, when, where, who, how and why in news. Next part is neck. this
part is contain anything that can't put into lead ,but it is necessarily. Last
one is body. It contains detail but in particular way than lead. Every news
components can have more than one paragraph except body.
NEWSWORTHINESS
Before your company
decides to make an announcement, you must make sure it’s newsworthy.
Otherwise, you aren’t writing an effective press release. One of the most
important questions to ask yourself is if anyone outside your company will care
about the news you’re releasing.
HEADLINE
Your news release headline should be interesting and
compelling to draw in readers. You should use action verbs. Make sure the headline
captures the main idea of your news release so it grabs the attention of busy
journalists who skim headlines for news they want to report on.
SUMMARY
The summary paragraph gives a quick synopsis of the
contents of the press release. The summary paragraph comes after the headline
and allows you to give a short description of your business and the information
that you are releasing. It is important to have a good summary because some
press release outlets just feature your headline, your summary and a link to
your website.
VERIFICATION
Make sure you verify that all attributed material
and all other information is proven to be true. Just because material is
correctly attributed, does not prove that it is true.
COMPLETENESS
Make sure you do not leave the reader with any
unanswered questions about the story.
SELECTIVITY
Know what to include and what to leave out of your story. What is the most important information that the reader needs to know? (who, what, when, why, and how).
CLARITY
Write about your topic clearly and succinctly. To do this, you must thoroughly understand your topic.
Happy Learning!
Anamika Gupta
IAAN