BULLET THEORY

Mass means, a group of people and communication means, a process by which we can share our ideas, Our thoughts, our views and our knowledge so, mass communication means, A process, by which we can share our ideas, our views, our knowledge and our thoughts in a heterogeneous, anonymous masses of receives

The magic bullet theory, sometimes called the hypodermic needle model, assumes that a media message is ''injected'' wholly into the recipient's consciousness and is accepted entirely at face value. The War of the Worlds example is the most classic illustration of this media theory: radio listeners were told an alien invasion was happening and immediately panicked and sprang into action, without questioning the report or its origins.

 Lass well theorized that the magic bullet approach meant the originator of the message could directly influence, or manipulate, the intended recipients' perception. The theory relies on the idea that the public is passive and gullible, which makes it easier for the source of the message to influence its audience.

 Using terms like ''bullet'' and ''needle'' shows the severity of the impact on the audience and the power the originator of the message has. Though it may still be applicable today, the model grew out of the concern that the media in the 1930s, 1940s, and 1950s was all-powerful and could influence both its audience's beliefs and behaviors. The audience, as a result, was unable to resist the intended impact of the message.

 There are many theories of mass communication by which we can develop our communication skills. Bullet theory is one of them.

According to this theory, communication plays a very important role in the process of communication.

Mainly, the communication decides, the size, the form, the necessity and the medium or a message or a information. Receives do not play any role in communication process.

For example:-
In an advertising agency, these are three main people.
1. Produces
2. Consumer
3. Marketing Agent.

Happy Learning!

Anamika Gupta

IAAN