What is Public Relations and How you can make your career in PR

The public relations sector is also one of the most growing and developing sectors of Mass Communication. It is becoming one of the best career options for Mass Communication aspirants. Anyone can make his/her career in PR and grab a good salary as per industry standards. If you don't know what really PR is, How you can make your career in the PR industry, What are the eligibilities, etc., then this blog is especially for you, read on

What is PR?

Before knowing each and everything of PR, First of all, it is necessary to know what PR means. According to Wikipedia, Public relations is the practice of consciously managing the spreading information between a person or an organization and the public.

What PR Specialists do?

PR Specialist's Job description includes building public image of the company, making new contacts that can be used for the financial point of view, etc., let’s have a look at these pointers which includes tasks that are done by a PR Specialist:

v  Planning public strategies

v  Planning Campaigns

v  Writing and Distributing Press releases

v  To deal with the press

v  Image building of the organization

v  To be able to give presentations etc.,

Skills of a PR Specialist

Any best mass communication college in which you are studying helps you to develop your skills that will be needed in the PR Industry. For this, you must have taken admission in one of the premier mass media institutes. Not let us have a look at the skills of a PR person.

v  Should be a good communicator

v  Writing

v  Extrovert

v  Presentation Skills

v  He/She should be creative

v  Should be able to make plans and agendas

v  Should have good interpersonal skills

How to get into it?

As I earlier have written too that basic and first step to get into the PR industry you have to take admission to the best mass media institute in Delhi. You have to pursue a degree or diploma from that institute. During your degree or diploma, the institute will work on your skill and will take you to the gateway of the industry. Some best mass media institutes also provide internships during last year of your course. This will also help you to know the fundamentals of the industry.

All the Best

Afzaal Ashraf Kamaal

IAAN