Who is a copywriter and How you can make your career in this field?

Like every work, writing also requires self-discipline, self-awareness, and consistency in keeping yourself inspired. Once you have turned your desire into determination, here are a few ‘tips’ through which it will be easy for you to understand the basic work of a copywriter.

·         Learn to judge objectively: When you enter the world of copy writing, you will be bombarded by names, young and old, who have carved a niche for themselves in the art of persuasion. Don’t get intimidated; instead, intimate yourself with their writing. Find a small notebook and take note of how each celebrated writer writes. Soon, you will realize that not all famous and celebrated copywriters are good. Many are either given over to shock-and-awe or are simply clever at imitating the styles of earlier writers. Your estimation will give you an idea of your judgment, and your judgment is the most crucial thing you’ll have to create good copy.

·         Find a mentor: As long as you keep your judgment of good and bad to yourself, all is well. But the moment you let it out in the open to breathe in the toxic breath of conformity and compliance, you will be labeled a heretic, or a highly opinionated person – an outcast. That’s the modern-day Inquisition, stomping on freedom of thought by holding culpable an individual showing any sign of possessing individuality.

·         The best way forward in this course is to keep an eye and ear out for a mentor in your agency, among friends, or anywhere out in the world. Once you find someone who is willing to be objective rather than just swimming with the tide, grab and hold onto them. Share your list, concerns, and thoughts with them. Let them guide you by telling you where you failed and where you were right. Such guidance is of extreme importance in today’s time when everyone’s lost and all landmarks are discredited.

What skills a copywriter should have

Here are a list of skills one must have if he/she is looking to make their career in copy writing. All best mass communication colleges work on these skills. So it is necessary to take admission in one of the best mass media institutes. Let's have a look at some basic skills and then after we will have a look at some premier mass media institutes.

·         Command on the English Language

·         Wide vocab

·         Listening skills

·         Research Skills

·         Curiosity

·         Ability to see the second side of the coin

Where to start?

 Don't worry. Nobody has these skills from very starting. It is the responsibility of the college in which you will be studying after your board's exam. College must be the premier mass media instituteso that they will be able to teach you the fundamentals of copy writing. It is a very important step to choose your college. So, let us have a look at some government approved mass communication institutes in Delhi:-

·         Indian Institute of Mass Communication (IIMC)

·         AJK Mass Communication research center (JMI)

·         Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya.

·         IAAN School of MassCommunication (IAAN)

While seeking admission in mass communication, you must choose the best media college so that your degree will be worthy. IAAN School of Mass Communication could also be your choice while searching for top best media colleges in Delhi or India for admission.

PS: Some quotes, Facts and Figure are copied from the website of Your story

All the Best

Afzaal Ashraf Kamaal

IAAN