Sunday, 29 October 2017

How much do you really know about India Today Group? Ahhh…Sorry its Living Media Group!

Living Media (India Today Group) is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet.
LMI was founded in 1975 and its first publication was India Today International which was a fortnightly news magazine. Aroon Purie is the Chairman and Editor-in-Chief and Ashish Bagga is the CEO.
Lets now talk about the different verticles of this group in details-
India Today is an Indian English-language fortnightly news magazine and news television channel.India Today was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Shivani Gupta as its publisher. At present, India Today is also published in Hindi, Tamil, Malayalam and Telugu. The India Today news channel was launched on 22 May 2015.
Business Today is an Indian fortnightly business magazine published by Living Media India Limited, in publication since 1992. In August 2008 Rohit Saran became the editor of the magazine, replacing Sanjoy Narayan in the post. It had a second quarter 2010 readership of 338,000 per issue, ninth among English-language magazines surveyed in India.
TV Today Network is an English-Hindi news television network based in India. It is listed on the BSE and the NSE and consists of the several news channels namely, Aaj Tak(Hindi), India Today Television (English), Tez TV (Hindi), Business Today (English) and Delhi Aaj Tak (Hindi) news channel.
The network is largely owned by the Arun Purie controlled Living Media Inc which publishes India Today magazine.
AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.
Now lets talk about its few Other Subsidiaries, It has many other subsidiaries which includes the following-
•             Oye 104.8 FM
•    (Digital platform)
•             iChowk
•             Thomson Press, printing business, which prints magazines for several contemporaries and      competition
•             Music Today, Music publishing business
•   , Online Shopping Website
•             Business Today
•             DailyO

LMI also has several joint ventures and licensing agreements with prominent brands for their Indian editions, including:
•             Cosmopolitan
•             Good Housekeeping
•             Golf Digest
•             Harvard Business Review
•             Mail Today, a joint venture with Daily Mail
•             Men's Health
•             Prevention
•             Reader's Digest
•             Scientific American

Now we hope, that you might have came across the enough knowledge about India’s one of the leading media group. Stay connected with IAAN’s this platform to get more such interesting content.

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