Difference between Public Relations and Advertising

Public Relations is a strategic communication tool that uses different channels, to cultivate favorable relations for the company. It is a practice of building a positive image or reputation of the company in the eyes of the public by telling or displaying the company’s products or services, in the form of featured stories or articles through print or broadcast media. It aims at building a trust-based relationship between the brand and its customer, mainly through media exposure and coverage.

Advertising is described as a paid, non-personal, one-way public communication that draws public communication towards a product, service, company, or any other thing through various communication channels, to inform, influence and instigates the target audience to respond in the manner as desired by the advertiser.

1- Paid vs. Free

2- Controlling the Message vs. Influencing the Message

3- A 10-second Spot vs. Perpetuity on the Internet

4- Target audiences

5- Duration of coverage

Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don’t need PR, and vice versa.

However, PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business objectives.

Advertising is creating paid announcements to be promoted through different types of media including online, print, TV, out-of-home and radio.

 PR, on the other hand, is a strategic communication process that builds mutually beneficial relationships between organizations and the public.

HAPPY LEARNING!

ANAMIKA GUPTA

IAAN