Functions of Event Management

Event Management basically means any service offered to the consumers that contain planning, advertising, company or presentation of different events. The scope of an event includes various activities connected to arts, sports, enjoyment, business or family functions like the wedding or joyful events.

Planning:

A closer look at the planning function that the overall coordinator, the project manager and the sales team is dedicated to is warranted here. Planning tries to optimize resource utilization across the board. A cross-functional team is a necessity here given the complexity in decision-making involved and the requirement for phenomenal researched information.

Beginning with understanding the client profile, the brief for the event, the target audience and number expected, a major component of any event that follows is the preparation of the event cash flow statement.

Organizing:

 

We had earlier mentioned that events typically have a team based work environment and a project type of organisation structure and that responsibility are assigned to the relevant staff members in the team for the event.

Coordination of the arrangements required is divided among the team members. We further reiterate that understanding organizing in the context of event management essentially involves the description of the activities required for an event, identifying individual and team tasks and distribution of responsibilities to coordinators.

Leading and Coordination:

 

The sum and substance of events as a whole revolves around interpersonal skills. The need for achieving synergy among individual efforts so that the team goal is reached is the main aim of coordination. The overall coordinators need to be leaders with fantastic people skills.

They are continually required to motivate the labour and other junior coordinators to work real hard given the physical nature of the job, the time constraints involved and the one-off nature of the event.

Controlling:

Evaluation and correction of deviations in the event plans to ensure conformity with original plans is the gist of controlling. Evaluation is an activity that seeks to understand and measure the extent to which an event has succeeded in achieving its purpose. The purpose of an event will differ with respect to the category and variation of event. However, to provide reach and interaction would be a generic purpose that events satisfy.

Happy Learning!

Anamika Gupta

IAAN