Importance of Research in Mass Media

Research comprises “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” 

Research is actually an act of studying something carefully and extensively in order to attain deep knowledge in the same. For being successful, research should be systematic, arranged, summarized and recorded properly. Research is not only a process that is limited to the field of science. It can, as well, cater to people and scholars from artistic, historic or any other field where an individual is willing to do extensive study to get relevant information. 

Research provides you with all necessary information in field of your work, study or operation before you begin working on it. For example, most companies do research before beginning a project in order to get a basic idea about the things they will need to do for the project.

If you use social media such as Facebook, Instagram, and Twitter, go online or watch television you are involved in mass media. And if you've ever said yes to an internet prompt that asks if it is okay to collect your browsing history so they can better adapt the ads to suit your needs, then you are actively participating in mass media research. Simply, mass media research is the study of information related to any form of mass communication. Mass media includes television, internet, and social media. Newspapers and magazines are also considered mass media if they have a wide enough reach.

 Businesses study mass media to see which form of mass media produces the greater result for its advertisements. In contrast, from a public health standpoint, studies have been performed to see what kind of effect watching TV violence has on children. 

Because Mass Media is everywhere, likewise research is also everywhere. Mass Media Research impacts many people’s lives.