Friday, 8 June 2018

Media and Society

 The word media is plural form of ‘medium’. Hence when we talk about media, we are talking about a lot of mediums, mediums for communication and connectivity which are two basic and most important traits of a society. A society is meaningless and lifeless if there is no communication and connectivity between its people. However, what media do is connecting societies on larger scales like one city to another, one nation to another and may be one planet to another planet in future, who knows if they discover life on other planets?

In today’s era, society is so much dependent on media. We look up to media for every small or big information, even if we feel tremors, what we do to confirm is look up to some news web portals if they have flashed such news, if it was really a earthquake.

Media has become an inseparable requirement of our lives. We cannot keep ourselves disconnected. Either through a text message on What’s app, any post on a friend’s Face book timeline or a notification from a news website is all to engage us and link us to a large community.

Media keeps us informed irrespective of Geo-Location. No one can deny the blessings of media in today’s world. The mass media helps people to remain informed and updated about the various news, events, social activities, lifestyle, entertainment, and advertisements irrespective of the geographical barriers. For example, while sitting in India, one can get all latest news and events of UK, or USA.

Mass media have made profound impact on societies and their culture. It ceases the boundaries of different societies among the individuals and creates ‘Globalization.’ The globalization is a decent case to delineate the friendship of media, since people can witness what is happening in different nations or how they dress up and what their way of life is. Subsequently, they typically mirror what others do.

Thus, it can be concluded mass media have a powerful influence in shaping a persons’ lives and thus the societies.

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