The social networks have reached an extraordinary peak knowing them to manage, can be beneficial to many areas of some companies. Fundamental to them is the knowledge of user behavior to determine the scope of our message and relevance of them.
We are in the era of new media in many social networking sites in existence having millions of members from all over the world. People are now spending a good amount of their time on social networking sites in their ‘online social life’.
The list of social media tools is almost infinite. Some of you may have accounts with these services. Others may be wondering what this list is doing in . Some of the examples are Facebook, Twitter, Whatsapp, Linkedin, Instagram, YouTube etc.
Simply social media is a means to have a conversation, 24/7, using web-based tools. You can join or leave "conversations" at your leisure, contribute knowledge and content when appropriate, and receive (and give) real-time updates about events, causes and issues that matter to you. Social media is a newer way to discover, read and share information apart and in collaboration with traditional media.
The scope and work closely with relevant metrics, helping you determine the effectiveness of your campaign and how to improve your interactions. It is not only how many people are coming, but if you’re heading to the right audience and relevant at a time.
Facebook is the world’s biggest social networking site and Indians needs to understand its value as marketing platform by creating brand pages and promoting it on facebook.