The media represents a crucial part of everyday communication and it has become an imperative of time and lifestyle, for which educational systems have to prepare students for. However, due to never stopping developments in media sector, educators offering media education/media degrees/media training, face a challenge of how to successfully integrate all forms of media disclosure and how to change the educational system adapted to the period in which students are developing and the one they are preparing for.
Concerning the fact students are exposed to media influence, and since the time of schooling is a time of learning and acquiring important skills as well, it is important to form a critical attitude towards media content which is being offered to students.
Acquiring media literacy can be truly successful only if we consider the relationship between specificity of media and the way those specifications are understood by those getting education is parallel.
In this type of continuously changing scenario, there are some characteristics that remain unchanged. A media literate person is supposed to have the following competences no matter what age of media they have seen during learning:
1. Critical awareness of the media influence on individuals and society;
2. Understand the nature and operation of media industry as well as the medium characteristics;
3. Media analytical skill;
4. Critical appreciation of the media;
5. Learn through the media;
6. Creative expression;
7. Media monitoring and media criticism skill;
8. Practice media ethics;
9. Constructively apply what has learned from the media to everyday life.
These 9 points would surely lead to have successful media training. We would be discussing all these points in our next post.